2012 Kia Sorento Lx on 2040-cars

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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

2020 Kia Niro Hybrid gets tweaked design, more tech features

Kia's gasoline-electric Niro will enter the 2020 model year with minor design updates inside and out. The re-styled crossover made its debut next to the new Kia Seltos at the 2019 Los Angeles Auto Show. Stylists started the redesign by giving the Niro's front end a nip and tuck. The 2020 model stands out from the outgoing 2019 variant with new-look headlights, chevron-shaped fog lights Citroen likely wishes it had thought of first, and grille with diamond-shaped inserts. The changes made to the rear end are largely limited to the bottom part of the bumper, which looks more rugged thanks in part to gray trim designed to mimic a skid plate. And 2020-specific 16- and 18-inch alloys round out the changes. Experiencing deja vu? It's likely because the European-spec Niro made its debut during the 2019 Geneva Motor Show with the same look.  Peek inside and you'll spot a redesigned, 7.0-inch digital instrument cluster behind the steering wheel, and an 8.0-inch touchscreen for the infotainment system. Customers can upgrade to a 10.25-inch infotainment screen programmed with navigation at an extra cost. The list of options includes shift paddles that let the driver dial in the desired amount of regenerative braking, an electronic parking brake, and, for a more festive vibe, ambient lightning that glows in six colors. There are no mechanical changes, meaning the Niro carries on with a hybrid powertrain made up of a 1.6-liter four-cylinder engine bolted to a six-speed dual-clutch automatic transmission, and an electric motor that draws power from a 1.56-kilowatt-hour battery pack. The two power sources join forces to deliver 139 horsepower and 195 pound-feet of torque, and they give the crossover nearly 600 miles of driving range. Fuel economy checks in up to 50 mpg in a combined cycle. Kia expanded its suite of available electronic driving aids with lane following and lane-keeping assist, which help keep the Niro in its lane. The crossover is also offered with high-beam assist. The 2020 Kia Niro will arrive in showrooms in early 2020. Pricing will be released in the weeks leading up to its on-sale date. The company confirmed the Plug-In Hybrid model will receive the same updates as its plug-less sibling, and it will go on sale at about the same time. It's reasonable to assume the Niro EV will go under the knife, too, but Kia excluded it from its announcement.

LeBron James to rep Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.