2012 Kia Sorento Lx on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2020 Kia Soul pricing starts at $18,485

Pricing for the 2020 Kia Soul hatchback-crossover-thing has been revealed, and it's a bit more expensive than the old model. The base manual transmission-equipped LX starts at $18,485, which is exactly $1,000 more than the old base manual model. And for those curious, the manual transmission is only available on the LX. The price gap is a tad narrower with the CVT-equipped 2020 Soul, which is only $800 more than the previous one at $19,985. Both versions of the LX, and all trims except the GT-Line with the turbo engine, get a naturally aspirated 2.0-liter inline-four making 147 horsepower and 132 pound-feet of torque. Stepping up from the base LX trim are several new variants. First up is the S that costs $21,285 and adds standard keyless entry, cruise control, automatic emergency braking, lane-keep assist, alloy wheels and body-color door handles and mirrors. The non-turbocharged GT-Line starts at the same price, and it brings sportier bodywork, bigger 18-inch wheels, and leather-wrapped wheel and shift knob. On the other hand, safety features standard on the S, such as blind-spot warning and rear cross-traffic warning, become options on the GT-Line. X-line is next and is similar to the GT-Line, but comes with crossover-inspired plastic body cladding, faux skid plates and real roof rails. It costs more at $22,485, though, and it gets even fewer safety features still, losing the GT-Line's options as well as lane-keep assist and automatic emergency braking. Topping out the range of Souls with the 2.0-liter engine is the EX at $23,685. It comes with all the features of the S plus heated mirrors, heated seats, dual-zone automatic climate control, 10.25-inch infotainment screen, wireless phone charging, push-button start, and leather-wrapped wheel and shift knob. At the top of the range is the GT-Line with turbo engine, and it starts at a shocking $28,485. That's $4,500 more than the outgoing turbocharged Soul, and it's right in line with some pretty serious sporty hatchbacks such as the VW GTI ($28,490), Mini Cooper S ($26,750) and Hyundai Veloster N ($27,820). Compared with other Souls, the top-spec GT-Line gets a force-fed 1.6-liter inline-four making 201 horsepower and 195 pound-feet of torque. It's coupled to a seven-speed dual-clutch transmission, the only transmission option.

Kia to show widebody custom Stinger at SEMA

Kia will take to the SEMA Show later this month with a modified version of its Stinger fastback sedan that it developed with West Coast Customs. This tuned version gets a number of high-performance enhancements, including a widened body, lowered front and rear suspension, gloss black front grille, carbon fiber aero kit, 21-inch forged wheels, widebody fender flares, rear diffuser and squared-off exhaust tips. The Stinger is a fastback sedan and the brand's first GT offering, inspired by the grand touring cars of the '60s and '70s, designed in Frankfurt and developed on the Nurburgring circuit. When it goes on sale in December, it'll come in a choice of two engines: a base 2.0-liter turbocharged four pushing out 255 horsepower and 260 pound-feet of torque, and a GT version with a 3.3-liter twin-turbo V6 generating 365 hp and 376 lb-ft that's also found in the Genesis G90. It also comes in rear- and all-wheel-drive configurations, with standard Nappa leather interior and plenty of passenger and cargo space. You can read our First Drive impressions of the GT version here. Kia also promises upgrades to the tuned Stinger's cockpit. It'll be unveiled Oct. 31 alongside two other custom Kia vehicles, with more news to come in the days ahead.Related Video: Featured Gallery Kia Stinger GT Widebody by West Coast Customs: SEMA 2017 View 9 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com SEMA Show Kia Sedan kia stinger gt west coast customs