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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Hyundai promoting younger execs in bid to 'smoothen an eventual leadership succession'

Experience versus the next generation. It's the decision any organization has to make when it comes to its succession of leadership. But even companies that value wisdom over vitality will eventually have to hand the reins to a new generation of leaders. And that seems to be what the Hyundai Motor Group is preparing for. The Korean automaker has promoted three executives in their early 50s to the rank of Executive Vice President. Chief marketing officer Cho Won-hong (50), PR chief Kong Young-woon (50) and Kim Gyun (52), head of strategic planning at Kia, are all being promoted to the role, putting them in senior leadership positions at one of the world's largest automakers. Reuters frames the promotions as earmarked to "smoothen an eventual leadership succession" at Hyundai. The family-owned company is currently chaired by Chung Mong-koo (76), who has given little indication that he's preparing to step down in the near future. But when he does, he's widely expected to relinquish control to his only son, current vice-chairman and former Kia president Chung Eui-sun (44, pictured), who is said to have chosen the aforementioned US-educated Cho for the promotion. News Source: ReutersImage Credit: SAMUEL KUBANI/AFP/Getty Hirings/Firings/Layoffs Hyundai Kia

2019 Kia Niro EV First Drive Review | How to have fun in a practical EV

SANTA CRUZ, Calif. — The Kia Niro EV rounds out the Niro trio, and is the most impressive on paper. With the same 64-kWh battery and 201-horsepower electric motor as the Hyundai Kona Electric, it's rated at 239 miles of driving range between charges. Granted, 239 miles is less than the 258 miles the Kona EV gets on paper, so we were eager to see what the differences were between the similar EVs. After spending an icy, frigid weekend driving (and falling in love with) the Hyundai Kona Electric around Michigan we hopped on a plane, and headed to Santa Cruz to try out the 2019 Kia Niro EV (and to escape the cold). With a longer wheelbase and greater overall length than the Kona, the Niro EV offers a little more rear legroom — about three inches extra. As a 6-footer, I didn't find it uncomfortable to squeeze in behind an even taller driver. This bodes well for those of us with car seats we need to install in the back of our EVs. The Niro EV also boasts more luggage space than the Kona, with 18.5 cubic feet behind the rear seats, and 53 cubic feet with the seats folded down. We were impressed by the large rear opening and the spaciousness of the cargo area. The driver's seating position took a lot of adjustment to get comfortable in, a problem we didn't have in the Kona. No matter what we did, we felt like we were sitting too high up in the vehicle, but eventually it began to feel natural as our focus shifted from the interior around us to the road in front of us. Still, every time we got back in the car, we felt the need to try to improve the seating position. At least the seats were comfortable and supportive. Thankfully, Kia didn't go overboard with the styling of the Niro EV, and that goes for the interior, too. The oddest thing is the big rotary gear selector. While it looks like it would be in the way of the cupholder, it didn't interfere with grabbing our coffee, and it's more intuitive to use than the Kona Electric's separate PRDN buttons. The rest of the interior is about what you'd expect. There's a lot of plastic, a center stack that's maybe just a little too busy with buttons and controls, a well-incorporated touchscreen and a digital instrument cluster. It's quiet when you turn it on and begin to drive away, as you would expect. Listen carefully and you'll hear the spacey hum of its pedestrian warning system at low speeds, which shuts off as you approach 20 miles per hour.