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Kia wants to keep Stinger fresh with frequent variants

Kia is apparently feeling confident enough in the early sales figures of its new Stinger sedan to be mulling ideas for future variants of its GT-inspired fastback. The brand's North American product planner tells AutoGuide it wants to keep the nameplate's lineup fresh with frequent updates and additions. "The reaction has been phenomenal to (the Stinger)," Orth Hedrick, Kia North America product planner, told AutoGuide. "We're doing great, we have a very high mix of buyers, a lot coming from Optima, so we're looking to see if we can grow that. And I think there might be other opportunities down the road." He added that it was still early in the product's lifecycle and that the brand will wait to amass more data from consumers before building out the Stinger lineup. "We're going to be very aggressive for the lifecycle of this vehicle," Hedrick added, "we're going to be very aggressive with the colors. It's a fashion statement. You have to keep the car going with powertrain variants and other stuff coming down the road." Through March, Kia has sold 3,920 Stingers in the U.S., including 1,555 in March alone and not including the 843 it sold in late 2017. That's a fraction of the 50,645 vehicles Kia sold overall during the month, and it puts Kia on pace to sell nearly 16,000 for the full year. It's hard to independently assess whether that should be seen as a successful mark for a performance sedan that starts at $32,795 for the standard 255-horsepower 2.0-liter turbo four-cylinder, much lower than many of the German competitors it's established as benchmarks. Hendrick last year told Wards the Stinger was intended to increase both sales and brand recognition and was aimed squarely at auto enthusiasts. Its U.S. sales are slightly above those of the Alfa Romeo Giulia, which has sold 3,085 through March (this Stinger owners forum thread also offers some interesting guesstimates). And as long as Kia is pleased ... Anyway, if Kia wants to release variants, we're totally cool with that. It's already announced the limited-edition Atlantica, and we're down with more colors and maybe a manual transmission. And while they're at it, why not borrow the 5.0-liter V8 from the Korean version of the K900? Related Video:

The Kia Optima is now available as a plug-in hybrid

The Kia Optima gets electrified two ways for 2017. In addition to the conventional hybrid, there's a new plug-in version as well – makes sense, since the Optima's corporate sister, the Hyundai Sonata is offered with both options. The new Kia Optima Hybrid ditches the larger 2.4-liter internal combustion engine from the previous model in favor of a smaller 2.0, good for 154 horsepower, and mated to a six-speed automatic transmission that does away with the torque converter in favor of an electric clutch, with electric water and oil pumps to help optimize efficiency. Working in tandem with the 38-kW electric motor and juiced by a 1.62-kWh lithium-polymer battery pack, the powertrain delivers a total of 193 horsepower while targeting a 10 percent improvement in fuel efficiency over the previous Optima Hybrid. Not enough? Tew Optima PHEV that uses the same 2.0-liter four, but instead of 38 kW (51 hp), the plug-in's electric motor produces 50 kW (or 67 hp), and instead of 1.62 kWh, the PHEV's lithium-ion battery pack is rated exponentially higher at 9.8 kWh. It's said to travel for 600 miles before needing to stop, or up to 27 miles on electric power alone. And of course it can be recharged directly from the socket, taking less than nine hours on 120 volts and less than three on 240. If those powertrain components sound familiar to you, that's because they're identical to those offered in the Sonata Hybrid and Plug-In Hybrid from Kia's sister brand Hyundai. Only here they're packaged into a more angular, less curvy form and capped by a Kia badge and tiger-nose grille. Interested? There's plenty more to digest in the pair of press releases below. View 10 Photos ALL-NEW KIA OPTIMA HYBRID UNVEILED AT 2016 CHICAGO AUTO SHOW Enhanced HEV Blends Sophisticated Design and Premium Driving Experience with Focus on Efficiency - New powertrain targets 10 percent improvement in fuel economy over outgoing Optima Hybrid - 2017 model infuses aerodynamic form and function into Optima's sleek, modern design - Gas-electric sedan touts intelligent use of technology to deliver comprehensive driver-assistance features CHICAGO, Feb. 11, 2016 – Kia Motors America (KMA) today unveiled the 2017 Kia Optima Hybrid (HEV) at the Chicago Auto Show.

Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.