2012 Kia Sorento Ex Sport Utility 4-door 2.4l on 2040-cars

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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.

A hotter hamster wheel | 2017 Kia Soul Turbo First Drive

Finally. Finally. After much teasing, taunting, and auto show concepting, Kia is making its funktastic hatchbox, the Soul, with a turbocharged engine. The new, 2017 Soul Turbo takes all the good things about the standard car – the space, style, comfort, and long list of standard and optional equipment – and adds a dose of performance, courtesy of the 1.6-liter turbo four-cylinder also used in the Forte5 SX and Forte Koup, as well as Hyundai's Elantra Sport and Veloster Turbo. It was a long time coming. According to Kia, consumers like the Soul – to the tune of almost 150,000 units last year – but aren't as fond of its previous two-engine lineup, which previously topped out at a 161-horsepower, 150-pound-foot naturally aspirated four-cylinder. Alongside all-wheel drive, more power was at the top of the customer wish list. While all-wheel drive is absent here – the packaging is too tricky and the cost too high, Kia tells us – the Soul Turbo hits a market white space, offering small CUV utility with entertaining but not overwhelming straight-line performance. This is, in the end, a higher-power version and not a full-on performance model, and the changes were made without compromising the friendly look and comfort we like. Yes, the Turbo-specific 18-inch wheels look lovely, but they're shod in the same 45-series all-season rubber as the 18s available on other Souls. And while the handsome leather-wrapped, flat-bottom steering wheel is sporty, the supportive-but-not-claustrophobic seats are a reminder that this is an everyday vehicle. Even the exterior accents – new front and rear fascias, side sills, red exterior badges and accents, and a dual-tip exhaust – aren't enough to overshadow the Soul's funky, friendly, and cute look. Even the oily bits aren't free of Kia's balanced approach. Admittedly, that's not entirely evident after looking at the powertrain details. The turbo 1.6-liter produces 201 hp and 195 lb-ft of torque, which isn't a lot for cars like the Veloster Turbo or Forte5 SX, but compared to other small CUVs and the Soul's 130-hp non-turbo 1.6-liter and 161-hp 2.0-liter, it's a big improvement. That 2.0-liter engine is likable, with enough low and mid-range torque that we can't complain about the 4,700-rpm peak, but the total figures are so low and the Soul's 3,163-pound curb weight so high, getting anywhere briskly means wringing everything out of it. The Soul Turbo does not have this problem.