2012 Kia Sorento 2wd 4dr I4-gdi Lx on 2040-cars

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Kia unveils SP Signature concept at Seoul Motor Show

The Seoul Motor Show is alive and kicking, and Kia has used its home event to display two new concepts. One is the Mohave Masterpiece large SUV, which is what our Borrego could have become if the Borrego hadn't been sent to slaughter in 2009 after just one year on sale here. The other concept is the SP Signature, said to preview a compact crossover Kia will sell around the world starting later this year. The four-door is a toned-down, more production-ready version of the SP concept unveiled at India's Auto Expo last year. The car's a bit of a cryptid, with few facts and plenty of fuzzy details to go on. The SP Signature concept apparently began as an Indian-market product, then morphed into a worldwide offering. Kia said the "SP Concept hints at the company's plans to introduce a new small SUV for its global markets," but that "hint" has already been confirmed; Kia Motors CEO Han-Woo Park told Automotive News last October that the U.S. would get a new compact crossover in late 2019, and a prototype matching the Signature's profile has been spotted testing. Slotting in below the Sportage and about the size of the Hyundai Kona, the reported retail name is Tusker, but we aren't sure that name will apply here. Although the Signature evokes Kona vibes, detailing makes the Signature look more technical and hawkish than the Kona, which we like. Rumor also has it that the so-called Tusker won't include all-wheel drive as an option so as to leave daylight between it and the Sportage. Several outlets have posited a debut at the New York Auto Show, partly because the N.Y. show put out a press release listing Kia as one of the automakers with a world debut. That press release has since disappeared, and with Hyundai having announced the even smaller Venue crossover for New York, it's possible Kia could have to give way to big brother.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2024 New York International Auto Show not-so-mega photo gallery

The 2024 New York Auto Show press preview is in the bag and the public show has begun, and that means only one thing: Our work here is done. But really, we've been done since about mid-morning on Wednesday. As you'll see from the paltry selection of galleries below, the 2024 New York Auto Show wasn't much of one. And what there was? Well, in a word, it was Hyundai.  As you scroll through the galleries below, you'll note that we have items from essentially two global conglomerates. In one corner, there's Hyundai, Genesis and Kia. In the other, we have Nissan and Infiniti. But that's being a bit generous to Nissan and its luxury subsidiary, because while this is the first chance we really had to see the Nissan Kicks and Infiniti QX80 in person (and that's not even entirely true of the latter), they weren't actually revealed at the show.  New York has never been America's biggest "international" auto show, but it has been the venue for some big unveilings. In 2012, the new SRT Viper debuted to great fanfare at NYIAS; the Lincoln Aviator made a big splash in 2018; how about the Alfa Romeo 4C in 2014? And those are just cherry-picking from the past decade. By comparison, the 2024 show feels a bit uninspired. Yes, we would have liked to have seen some Vipers. Sue us.  But we'll stop dwelling on what we can't resurrect. There's plenty to see at the show this year if you're planning to go in person, so don't let our negativity deter you. For those who can't be there, here's what you're missing: Genesis G80 Magma View 9 Photos 2025 Genesis G80 Magma Genesis GV60 Magma Concept View 10 Photos 2025 Genesis GV60 Magma 2025 Hyundai Tucson XRT View 14 Photos 2025 Hyundai Tucson 2025 Hyundai Santa Cruz XRT View 11 Photos 2025 Hyundai Santa Cruz InfinitiQX80-Z63-051 View 39 Photos 2025 Infiniti QX80 2025 Kia K4 Live View 7 Photos 2025 Kia K4 Sedan 2025 Nissan Kicks View 10 Photos 2025 Nissan Kicks     New York Auto Show Genesis Hyundai Infiniti Kia Nissan