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Hyundai, Kia to put solar panels on vehicle roofs

Hyundai Motor Group said Wednesday that future Hyundai and Kia models will be equipped with solar panels capable of generating electricity as a way to increase fuel-efficiency and range and lower CO2 emissions. Hyundai says the solar panels will feature in the rooftops or hoods of select vehicles "after 2019" and will supplement traditional internal combustion, hybrid and battery-electric vehicles. The parent group said it's developing three different types of solar roof charging systems comprised of a solar panel, controller and battery. The first generation will be a silicon solar panel system mounted to the rooftops of hybrid models and capable of charging 30 to 60 percent of the battery per day, depending on weather conditions and other factors, starting as early as 2020. The second generation involves a semi-transparent solar roof system applied to a panoramic sunroof and capable of charging an electric-vehicle battery or a battery mounted on a gasoline engine. Hyundai says the latter configuration will help it increase vehicle exports, since solar-equipped ICE vehicles will be able to adhere to regulations limiting CO2 emissions. A third-generation system is being tested right now. It will add solar production capability in the hood and roof of EVs – but the companies don't provide more detail than that at this moment. "In the future, various types of electricity-generating technologies, including the solar charging system, will be connected to vehicles," said Jeong-Gil Park, executive vice president of engineering design at Hyundai Motor Group. "This will enable them to develop from a passive device that consumes energy to a solution that actively generates energy. The paradigm of the vehicle owner will shift from that of a consumer to an energy prosumer." To date, solar vehicle charging technology has mostly been for light-duty tasks, like cooling off the interior or trickle-charging a conventional battery, such as the system offered in the previous Nissan Leaf. Systems that do more than this have typically come with a very steep pricetag for modest capabilities. Panasonic has developed a 180-watt solar roof available for the Japanese version of the Toyota Prius Prime plug-in hybrid that is capable of adding up to 3.7 miles of range per day – at an unspecified (as of this writing) but undoubtedly high cost. Elon Musk, unsurprisingly, has also discussed making a solar roof optional for the Tesla Model 3.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2020 Kia Soul First Drive Review | FUNky

It's hard to believe, but the Kia Soul first went on sale a decade ago, hitting the market for the 2010 model year to challenge the new-to-America Nissan Cube and the wheeled box pioneer Scion xB. We're not sure, of the three, we'd have put our money on the Soul to outlast the rest, but here we are. The xB and Cube are long dead, and the Soul is on its third-generation, ready to take on the latest crop of subcompact crossovers that have replaced the old boxes. The new generation is completely redesigned from the ground-up, sporting bold but recognizable looks. Under the skin is a new standard engine, and the lineup features additional trim lines, each with unique styling. We tried out two versions of the new Soul, the crossover-inspired X-Line with a new naturally aspirated 2.0-liter engine, and the sporty GT-Line with the optional turbocharged 1.6-liter engine. What we discovered was a spunky, funky hatch that's a great choice all-around in one guise - and a questionable choice in another. Kia Soul X-Line The Kia Soul X-Line is roughly a mid-level model, starting at $22,485, and it features the powertrain that the vast majority of Souls will have: a 2.0-liter inline-four making 147 horsepower and 132 pound-feet of torque coupled to a CVT. That's a $4,000 step up from a base, manual LX, and the price difference is attributable to styling tweaks – plastic fender flares and silver-painted trim meant to evoke skid plates – plus the addition of blind-spot warning and rear cross-traffic warning. Despite the quasi-crossover looks, there's no extra ground clearance nor the option of all-wheel-drive. We don't think most buyers will mind, too much, since most Souls will probably never leave pavement anyway. The four-cylinder engine is about par for the segment. Acceleration is sluggish with plenty of noise, but throttle response is snappy, and the sounds it does emit is pleasantly growly. Fuel economy for most CVT-equipped Souls comes in at 27 mpg in the city, and 33 on the highway, which matches the old naturally-aspirated 1.6-liter model's city economy and improves on the highway by 3 mpg. That puts it ahead of the Toyota C-HR and tied with the CVT-equipped Subaru Crosstrek. The EX version of the Soul manages an impressive 29 mpg in the city and 35 on the highway, coming close to matching the Nissan Kicks that gets 31 mpg in town and 36 on the highway. Choosing a manual in the Soul brings fuel economy down to 25 in the city and 31 on the highway.