2011 Kia Sorento Lx Sport Utility 4-door 2.4l on 2040-cars

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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

2020 Kia Telluride picks up second highest Top Safety Pick award

The 2020 Kia Telluride has impressed us every time we've been behind the wheel. And now it has impressive safety scores. The IIHS tested the large crossover, and it earned the second-highest rating of Top Safety Pick, just behind the Top Safety Pick + rating. In every crash test, including small-offset crashes, the Telluride received the highest "Good" rating. The standard forward collision prevention also received the highest "Superior" score since it provided adequate warning and stopped the car from colliding with a vehicle in front of it at speeds up to 25 mph. What kept the Telluride from the Top Safety Pick + rating was headlight performance, which has tripped up so many other vehicles. The base model's halogen headlights were given the lowest "Poor" rating, and the higher-trim LED headlights got the second highest score of "Acceptable." Headlights with "Good" performance are required for Top Safety Pick + rating. Also worth noting is the child seat LATCH anchor access, which was also rated as "Acceptable." As for the Telluride's competition, the Honda Pilot, Mazda CX-9, Toyota Highlander, Hyundai Santa Fe XL and Nissan Pathfinder all share the same Top Safety Pick rating. Only the Subaru Ascent tops them as a Top Safety Pick +. Going down slightly in size, the Kia Sorento and Hyundai Santa Fe also get the Top Safety Pick + rating.

Kia Soul EV fitted with wireless charging

As the industry continues to build out electric vehicle charging infrastructure, parallel projects are working to improve it as quickly as it's deployed. Now we're seeing some groups launching fast charging stations capable of 350-kW, and more. Meanwhile, wireless charging is making advances, which would allow drivers to simply park and charge without fussing with a cable. Kia is the latest to test inductive charging, and has announced that it has deployed a fleet of Soul EVs capable of recharging wirelessly. The three-year project — a partnership between the Hyundai-Kia America Technical Center, wireless charging company Mojo Mobility and the U.S. Department of Energy's Office of Energy Efficiency and Renewable Energy (EERE) — culminated in the system being equipped to five vehicles and tested in real-world environments. The system uses electromagnetic fields transmitted between a transmitter coil on the ground and a receiver on the bottom of the car to transfer energy. It can charge at over 10 kW, with 85 percent grid-to-vehicle efficiency. Kia adds that because the system is so efficient, it can still charge even if there is some misalignment between the two coils. That means an imperfect parking job doesn't mean the car won't charge. Other automakers are also testing wireless charging, and BMW plans to offer it on a limited basis in the U.S. for its 530e plug-in hybrid. Kia is not making any promises to customers yet, though. "There is no current plan to offer the wireless charging system on production vehicles for sale to consumers," Kia stated in its press release, "however, the success of this development project suggests similar systems are possible on future Kia electric vehicles." Wireless charging could play well with other technology for Kia. For instance, it would be a boon for autonomous efforts, which the Korean automaker has begun undertaking with the testing of self-driving Soul EVs in Nevada. Wireless charging means an autonomous Kia could not only drive and park itself, but also take care of its own charging duties. Related Video: Related Gallery Kia Soul EV Autonomous Testing in Nevada News Source: Kia Green Kia Technology Emerging Technologies Hatchback Electric doe wireless charging inductive charging eere