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Kia showcasing Optima T-Hybrid concept in Paris [w/video]

At the Geneva Motor Show earlier this year, Kia showcased a new diesel hybrid powertrain. And at the rapidly approaching Paris Motor Show, it will present that new technology in the Optima sedan concept you see here.
Called the Kia Optima T-Hybrid, the concept mates a 1.7-liter diesel with both a turbocharger and electric supercharger to a small electric motor and a 48-volt lead-carbon battery. The mild hybrid setup allows it to travel in electric-only model at low speeds and at cruise, regenerating brake power to recharge the battery. Kia said it chose the lead-carbon battery pack over lithium-ion because it's easier to recycle and does not require active cooling.
Because the powertrain is still under development, Kia isn't saying what kind of fuel economy or emissions figures it gets in the Optima T-Hybrid concept, but it is targeting a "significant reduction" in emissions and fuel consumption, while delivering 15 to 20 percent more power. Check out the system in action in the video below.

Kia KX3 crossover concept leaked

Despite all the focus on the 2014 Los Angeles Auto Show, there's another increasingly important event happening on the other side of the planet. The Guangzho Motor Show is yet another expression of China's growing automotive might. Not only does the show boast a concurrent introduction with the LA Auto Show, in the form of the Mercedes-Maybach S600, but it has at least one exclusive item, with the Kia KX3 Concept.
Looking like a Soul mixed with a Sportage, the KX3 heralds the arrival of a production model based on the Hyundai ix35, known here in the US as the Hyundai Tucson. Whether that model will make Stateside, though, is another story.
If it does, World Car Fans claims it will be with either a 2.0-liter four-cylinder or a 1.6-liter turbocharged four, both of which should be familiar to Hyundai/Kia shoppers. While WCF says there will be a manual-transmission option, we shouldn't count on any gearbox beyond a dual-clutch automatic.

Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video: