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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2018 Kia Niro PHEV First Drive Review | Embracing the new normal

CULVER CITY, Calif. — A cloak of invisibility envelops the 2018 Kia Niro Plug-In Hybrid everywhere it roams in Los Angeles. In Southern California's major cities, plug-ins and electric vehicles line the driveways and clog the freeways like nowhere else in the United States. And every time a new EV/FCV/HEV/PEV/PHEV/ZEV hits the streets (eco-minded drivers loves acronyms), it's ostensibly competing for attention. But the Niro PHEV, which is set to launch imminently in major markets across the United States, isn't looking for attention. It's the most recent, under-the-radar jab at the Toyota Prius family from the South Korean manufacturer interested in stealing market share. If Kia aimed for the Toyota Prius with the traditional Niro hybrid, it shot dead-on at the EV attributes of the Prius Prime plug-in when developing the Niro PHEV. Like the Prius Prime, the Niro PHEV has an all-electric range of 26 miles. Its 3.3-KWh onboard charger is exactly the same strength as the Toyota's. And both plug-ins take about three hours to fully charge on a Level 2 (240V) charger. (Plug it into a grounded household outlet for an overnight recharge.) Those are hardly class-leading numbers, but theoretically enough to satisfy the demands of around-town driving. The similarly priced Chevrolet Volt offers twice the electric range, as does the larger Honda Clarity Plug-In Hybrid. What you get with the Niro PHEV, in essence, is a Niro that's ideal if you have overnight access to EV charging. We won't rehash the details of how the Niro looks inside and out — for that, check out our First Drive here — since it's nearly identical to the cordless model. Beyond "hybrid blue" accents on the exterior, it's tough to distinguish the newest Niro from a distance. The interior is nearly identical, as well, and no trunk space was sacrificed by the large, 8.9-kWh battery that sits underneath the cargo hold. And the total system power of 139 horsepower, no different than the Niro, means that this is more of a dragstrip challenger for a Prius than, say, the much quicker Chevrolet Bolt. An unexpectedly altruistic feature is the ability for the charge port to automatically unlock once the Niro PHEV reaches a full charge, allowing other EV drivers to safely unplug the Kia and sip electricity for themselves. Those thirsty drivers will need to be well-read about the Niro PHEV, however, to know this capability exists; the car offers no explicit indicators.

Kia teases handsome 2021 Sorento interior with design sketches

True, we've seen the fourth-gen, 2021 Kia Sorento uncovered on a commercial shoot, answering the biggest question we had about one of Kia's bestsellers. On top of that, an Instagram post revealed a couple of low-res interior shots. Kia's carried on with the tease campaign, serving up interior sketches that tell us more about the cabin than the photos. As with with exterior, the revamped passenger space leaves benign curves of the third-gen Sorento behind. Strong horizontal layering is broken up by vertically oriented vents. A 12.3-inch digital cluster lives behind the steering wheel, the screen blending almost seamlessly into a 10.25-inch infotainment display. Another screen for climate control sits dead center on the console, with a few buttons and toggles to improve ease-of-use. A large knurled knob stands atop the center tunnel, it being the rotary shifter that supplants the current gear lever. Behind that, another knurled dial could control the choice of driving modes. That smaller unit is accompanied by a number of buttons for features like auto stop/start, a parking sensor, and the electronic parking brake. The stitched leather upper on the instrument panel should be joined by upgraded fabrics, materials, and finishes throughout. There's also talk of a hidden rear wiper, but we need to wait for the reveal to understand what that's about. The Korean Car Blog happened upon an Excel spreadsheet with engines listed for the crossover internally codenamed MQ4. Globally, the coming Sorento's full complement of powertrain options will cover possibly four four-cylinder gasoline engines, Kia's new R diesels, an eight-speed automatic transmission, a six-speed auto, and — if we can believe our eyes — a four-speed manual. TKCB says the gas engines for the U.S. market should include a 2.5-liter naturally-aspirated four-cylinder, a 2.0-liter turbocharged four, and a 2.5-liter turbo four. Since we know the new Sorento will come in a hybrid flavor, expect the 1.6-liter turbo four this way as well. That seems like a lot of choice, though, what with the current Sorento offering only a 2.4-liter four-cylinder and a 3.3-liter V6. And on the spreadsheet, the eight-speed dual-clutch is only paired with the diesel engine; the gassers get the six-speed auto or the manual. The 2021 Sorento debuts in a little more than two weeks at the Geneva Motor Show on March 3. American audiences could greet it as soon as the New York Auto Show in April.