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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

2019 Kia Niro EV boasts 280-mile range

Kia first hinted at an upcoming fully electric Niro compact crossover with a concept at CES, and just a few months later, it's showing the production model. Unsurprisingly, it looks pretty much exactly like the normal hybrid models on sale now, eschewing some of the show car bits such as the grille with a message screen. It does have differences, though, such as the blocked-off, body color grille, which also houses the charging ports. It also has extra faux grilles on each end of the front bumper that have LED fog lights. They're mirrored by additional faux grilles on the rear bumper. Another difference from the show model is the estimated range. Using the WLTP estimate, Kia says the Niro EV with the 64 kWh battery will go about 280 miles on a charge. The concept shown at CES with the same size battery was estimated to have a range of 238 miles. We suspect that the latter number may be closer to the range on the U.S. test cycle. This is because the Hyundai Kona Electric with the 64 kWh battery the U.S. will get was rated for 292 miles on WLTP, but only 250 on the U.S. cycle. Also like the Kona Electric, the Niro EV will be offered with two battery choices. In addition to the aforementioned 64 kWh battery, a 39.2 kWh battery will be available providing about 236 miles of range on the WLTP cycle. If the Niro EV follows in the footsteps of its Hyundai cousin, we predict the U.S. will only get the model with the higher-capacity battery. There are still some details that have yet to be revealed, such as power, torque, and what the interior looks like. It will probably make the same 201 horsepower as the CES show car, and we wouldn't be surprised if it's the same electric motor as in the Kona Electric, since the power is the same and the battery size is the same. As such, it will probably produce 291 pound-feet of torque. Also, considering how much the exterior looks like the standard Niro, the interior will likely look basically identical, but perhaps different colors and perhaps a few extra premium features, again, a la Kona Electric. We should have all the details at the car's official debut in Paris. Related Video:

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.