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Kia Soul to get AWD?

The funky Kia Soul is one of the three affordable, efficient and style-first boxes on sale today (along with the Scion xB and Nissan Cube). Like its competition, it sits atop a front-drive platform with a longitudinally mounted four-cylinder engine.
It's a dandy car in this setup, but it sounds like Kia may be looking to differentiate the Soul from the herd by offering an optional all-wheel-drive system in the future. According to the report filed by Kia World, the popularity of the small, stylish crossover segment is expected to expand considerably over the coming years, especially overseas.
Citing the optional all-wheel drive on the Renault Captur, Ford Ecosport and Opel Mokka (Buick Encore in the US), along with the eventual arrival of a sub-Tiguan Volkswagen, called the Taigun, an all-wheel-drive Soul seems to make a lot of sense for these foreign markets. In the American market, meanwhile, AWD would open the Soul up to a new segment of buyers that like its looks but want all-wheel ability. Kia World is claiming the Soul AWD could hit markets in 2016 wearing a ruggedized version of the sheetmetal shown on the 2014 Soul that debuted in earlier this year in New York. Expect a bit of extra ground clearance to accompany the new drivetrain. Finally, all-wheel drive would likely only be available on the mid-range Soul + and top-spec Soul !.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai poaches BMW M engineering chief to lead new performance division

The Hyundai Motor Group may be getting more serious about its performance credentials, but in order to realize its goal of making more serious performance machinery, it's going to need the expertise to get there. Fortunately that's just what it's acquired in hiring Albert Biermann. The former chief engineer at BMW M GmbH, Biermann has been working for the Bavarian automaker for over three decades now, and since his appointment as Vice President of Engineering at the M division, was most recently responsible for developing the latest M3, M4 and M6 – not to mention bridging the gap between BMW's standard models and its M lineup with the M Performance range. But now the 57-year-old German has been named the Korean group's new head of Vehicle Test & High Performance Development. In his new job, Biermann will be based out of Hyundai's R&D center in Namyang, South Korea, and will be tasked with "the development of new high performance Hyundai and Kia models" while also working to improve the two brands' ride, handling, safety, reliability and NVH reductions. The appointment makes Biermann the second high-ranking German executive the Korean automaker brought on board, after chief designer Peter Schreyer. Although Hyundai recently shut down its US racing program with Rhys Millen Racing, it has embarked on an ambitious assault of the World Rally Championship, and recently opened a test center at the Nurburgring with an eye towards launching a new N performance line that sounds like it'll be right up Biermann's alley. News Source: Hyundai Hirings/Firings/Layoffs Hyundai Kia Performance Hyundai N albert biermann