2011 Kia Sorento 2wd Suv on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Driver unaware SUV is in flames going down the highway

NBC Nightly News recently carried the above segment on a video showing a 2012 Kia Sorento spewing flames as its driver travels at highway speed on Interstate 4 in Orlando. Another motorist, Meredith Olinger, drives alongside, shooting the video while trying to warn the driver to pull over. She does, just in time. Seconds later, the Kia is cooked. The driver, Susan King, says, "I got out, and suddenly the car was engulfed in flames. (Olinger) saved my life. I'm incredibly grateful, and she was my angel that day. It was surreal." NBC did a nice job of using the video to highlight a serious issue. The SUV's owner was not King but her friend Tyla Kennedy, and though the Kia was part of a recall of 2012-14 Sorentos having to do with an engine defect, Kennedy says she never received a recall notice. That's because she was not the car's original owner. And as anyone who has received a recall notice for a long-sold car knows, automakers send the notices to original owners. Subsequent owners are out of luck. We could argue all day about whether automakers, sellers or subsequent owners should do more to ensure that automakers know the current whereabouts of their products, but luckily there's an easy way past all of that. If you own a car you bought second-hand, go to safercar.gov and enter your VIN. If there is a recall on your vehicle, it will show up there. If one pops up, contact a dealership and the repair will be carried out free of charge. Even if you bought your vehicle new, doing this check couldn't hurt, just in case your notice got lost in the mail. It could keep you from discovering, as you fly down the highway, that you are driving a fireball. Related Video: Image Credit: Meredith Olinger Auto News Recalls Kia Crossover SUV Videos

2018 Kia Stinger GT Long-Term Review Introduction | A brand new day

Kia has come a long, long way since it entered the U.S. market back in the mid '90s. Initially, the Korean automaker was known for affordable economy cars with questionable reliability and a distinct lack of charisma. That's no longer the case. Kia turned its reputation around, building solid if slightly sedate cars and crossovers with handsome styling and one of the best warranties in the industry. Our new long-term 2018 Kia Stinger GT is the automaker's first real attempt to inject some life into the brand. The Stinger's development was helmed by some genuine all-stars. The design was led by Peter Schreyer — the man behind the original Audi TT — and Gregory Guillaume at Kia's European design studio. Engineering was handled by former BMW M Vice President of Engineering Albert Biermann. Biermann is now leading the way at Hyundai's N division. The end result is a front-engine, rear-drive sportback tasked with putting to rest Kia's budget-car image. The automaker has made no secret about targeting models like the Audi A7 and Porsche Panamera. What we got The Stinger comes in two flavors. The base model comes with a 2.0-liter twin-scroll turbo four-cylinder producing 255 horsepower and 260 pound feet of torque. We opted for the more powerful Stinger GT and its 3.3-liter twin-turbo V6. That engine — shared with models from Genesis — makes 365 horsepower and 376 pound-feet of torque. Both engines are mated to an eight-speed automatic. While rear-wheel drive is standard, we opted for all-wheel drive ($2,200) to better deal with Michigan winters. Our car comes in Hichroma Red with a red interior. Leather is standard on every Stinger model. A base GT starts at $39,250 and comes with LED lighting, 19-inch wheels with summer tires and Brembo brakes. Our GT1 package comes in at $46,350 and adds niceties like a sunroof, a Harman Kardon audio system and a heated steering wheel. Other features include dual-zone climate control and power-adjustable front seating. We added cargo mats and a cargo tray in the rear, bringing the total to $46,620. Why we got it Kia and Hyundai are working hard to move past their budget-car roots. In general, both companies are producing vehicles that no longer have to sell on value alone. For a while, Kia's lineup consisted mostly of vehicles that were closely related to a Hyundai counterpart, with sharper styling but few points of real differentiation.