2004 Kia Sorento Ex, 4wd, V6, Leather & Sound Package, No Reserve!! Great Shape! on 2040-cars

Auto blog

Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Automakers keep rolling out their Super Bowl ads online days ahead of the actual game, but the extended cut of Kia's commercial for the 2016 Sorento is probably the best of the batch released so far. The spot does a great job of combining action and humor into a tight package, while showing off the CUV in the snow. The ad, titled The Perfect Getaway Vehicle, stars former James Bond actor Pierce Brosnan as he is pitched for the Kia commercial. Brosnan tries to imagine it all, but given a career mostly as a suave action star, he misunderstands the slightly more realistic style that the brand is going for.

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

The Kia Stinger GT won't get a manual, but the US does get a louder exhaust

Kia revealed its new Stinger GT hatchback grand tourer tonight. Unfortunately for fans of the clutch pedal, a manual transmission won't come any time soon. Albert Biermann, Kia's head of vehicle testing and high-performance development, told us there are no plans for a manual. Instead, buyers will have to settle for an eight-speed automatic, which Kia's director of corporate communications, James Bell, said was chosen for its quick shifts coupled with low-speed refinement. Biermann did admit that he would enjoy driving a manual Stinger, if he had one. View 12 Photos If the lack of a manual transmission has diminished your enthusiasm for the stylish new Kia, perhaps this will help bolster it: Biermann told us that the US will get a market-specific exhaust, and it's louder than what Europe will get. He said that the US has less restrictive exhaust sound regulations, allowing up to 80 decibels. So even though the Stinger GT won't exercise your left foot much, your ears may be in for a treat. We certainly look forward to hearing it ourselves. Related Video: