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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Hyundai phone app adjusts EV performance settings

The latest automotive tech frontier is phone control. A few car companies have launched or are about to launch the ability to use your phone as your key, such as with the Tesla Model 3 and the just revealed 2020 Lincoln Corsair. Aside from being convenient, the technology offers the ability to save settings for different users. The latest application of the technology comes from Hyundai and Kia for electric cars, specifically letting users set performance parameters and bring them from car to car. The app allows the user to adjust several performance settings including amount of torque available, speed limits, throttle response, regenerative braking response, climate control energy use and acceleration aggressiveness. Basically, you can decide whether you want all-out speed, long-range, or a blend of the two. The more detailed settings are also nice compared to choosing between three or four pre-set blends of performance like on many cars. And of course parents would surely like the ability to limit speed and power for new drivers. What's perhaps more interesting are the ways settings can be brought along and shared. Hyundai suggests that when using a car-sharing program, drivers could have their settings uploaded to whatever car is being used so that you don't have to readjust things each time. People could also share their preferred combinations for others to use, possibly offering people less compromised combinations than they otherwise would have come up with. Hyundai could also offer recommended settings or tweaks to combinations to optimize efficiency or performance in certain conditions. It's all interesting stuff, especially for control freaks and tinkerers, and we'll see it in the near future. Hyundai and Kia say it will show up in future vehicles, though an exact date wasn't given.