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Genesis' decision to build the Electrified GV70 in America is a sign of things to come

As Steely Dan famously sang, they call Alabama the Crimson Tide. Here in Montgomery, we’re knee-deep in a Green Tide thatÂ’s transforming the business of building and selling cars. The high-style Genesis Electrified GV70 emerging from Hyundai Motor Manufacturing Alabama (HMMA) is the first Genesis built outside South Korea. ItÂ’s only the second made-in-America EV from a foreign-based automaker, after the Volkswagen ID.4 whose Tennessee production kicked off in July.  Get ready for many more. Spurred by the Inflation Reduction Act — whose final interpretations and outcomes remain in Washingtonian flux — automakers foreign and domestic are scrambling to onshore EV-and-battery production to boost American jobs and security, as a condition to securing lucrative tax incentives for manufacturers and consumers. Beginning in 2024, qualifying for EV credits may even require sourcing a hefty percentage of minerals and other battery materials from America or approved trade partners, a list that conspicuously does not include China or Russia. As things stand, that sticking point could make a vast number of 2024 EVs ineligible for purchase credits; though leasing a vehicle may still earn dealers a $7,500 commercial credit that they could pass along to consumers, as most currently do for EV lessees.  The electric version of GenesisÂ’ most-popular SUV is the avatar of Hyundai MotorÂ’s $10 billion American EV investment, which is expected to foster up to 8,000 good-paying jobs. Even thatÂ’s a fraction of what Atlas Public Policy estimates to be $128 billion in industry-wide investment in AmericaÂ’s EV, battery and recycling capacity through 2030 alone. HyundaiÂ’s planned onshore footprint includes a new battery factory northwest of Atlanta, and a $5.5 billion EV factory near Savannah that aims to produce Hyundai, Kia and Genesis EVs beginning in 2025. Beginning that year, Genesis says every new model introduced will be an EV, with no fossil-fuel option. And Genesis plans to phase out gasoline-powered models entirely by 2030, a similar timeline to luxury brands including Volvo and Cadillac. In Alabama, where Hyundai also builds the Elantra, Sonata, Santa Fe and Santa Cruz, an Electrified GV70 is hoisted onto a lift for the final stop on its 16-hour assembly journey.

2020 Kia Telluride makes surprise debut at New York Fashion Week

About two and a half years after the concept's debut in Detroit, the (mostly) production 2020 Kia Telluride has been revealed in New York for Fashion Week. The odd location for the reveal has to do with a partnership with fashion designer Brandon Maxwell who got Kia to donate to his childhood school district in Marfa, Texas, as part of the deal to display the SUV at the show. It has also been customized to fit Maxwell's Texas-themed line of fashion for spring and summer of 2019. Although the production SUV is partly obscured by custom features such as the off-road bumpers, skid plates, auxiliary lights, ladder and spare tire, this is still our best look yet at the SUV. There's clearly a lot of influence from the old concept, but there's also been quite a bit of compromise for production. It's a clean design that's still pretty squared off. The headlight and grille design borrow heavily from the concept, and the taillights are pulled right from it. It's much taller now and more rounded. The rear hatch isn't upright and vertical anymore, the front fascia has been given an arc that softens it, and the proportions between the headlights and grille seem like they may still be in flux. Kia is still keeping many of the technical details under wraps. The company says that the Telluride will have seating for up to 8 passengers, and that it's a few inches longer and wider than the current largest crossover in its line, the 7-passenger Sorento. It will also have a V6 under the hood. Availability and pricing still have yet to be announced, but we expect it to go on sale early next year. The crossover will be assembled at Kia's factory in Georgia. Related Video:

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.