2023 Kia Seltos Nightfall Edition on 2040-cars

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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

Kia Provo Concept is the hybrid bruiser we've always wanted

Kia has taken a stab at the sport hatchback segment with its Provo Concept. Unveiled at the 2013 Geneva Motor Show, the machine features menacing styling that could give the Mini Cooper or Citroën DS3 something to sweat over. Kia says the concept features a hybrid drivetrain comprised of a turbocharged 1.6-liter four-cylinder engine with 201 horsepower that spins the front wheels, while a 44 hp electric motor can add extra thrust to the back rollers when necessary for simulated all-wheel drive. The setup can also provide electric-only propulsion at low speeds.
The interior serves up a carbon fiber dash adorned with analog gauges and a small digital display. Aluminum toggle switches control most of the vehicle's systems while column-mounted paddle shifters take care of swapping gears. If this all sounds too good to be true, it is. Kia says it has no plans to bring the Provo to life. Hit the press release below for a closer look at the concept.

Kia dealers report K900 flagship RWD sedan is coming to US

Kia has told dealers that it will bring a $50,000 to $70,000, rear-drive flagship sedan to the United States early in 2014, although it won't be called what you think. Instead of the unloved Quoris name, the full-size sedan will be called the K900.
That name change is a welcomed one, judging by our initial reactions to Quoris. Names aside, though, the K900 sounds like an interesting piece of kit. It'll be riding on the same platform as the Hyundai Equus, although we suspect Kia's car will be quite a different beast than it's corporate cousin. Automotive News is reporting that the K900 should have a pair of engines when it arrives in the US - a 3.8-liter V6 and a 5.0-liter V8. The former puts out 290 horsepower, while the V8, which is likely the same Tau engine found in the Equus, should have around 420 hp. LED headlights, adaptive cruise control and all the other trimmings expected at this price point will also make appearances on the K900.
Kia's national dealer council, Don Hobden, told Automotive News the K900 should represent "7-Series value for a 5-Series price." While Kia wouldn't comment on the new model, AN reports that it's targeting 5,000 units next year, with a limited rollout at select dealerships.