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Kia plans dedicated PHEV by year’s end, battery-electric crossover in 2021

Back in January, Kia announced something it called its “Plan S” strategy. The $25 billion plan broadly outlines its targets for electric vehicles, with the highlight being plans to sell 11 battery-electric models by the end of 2025, including launching its first dedicated new EV here in the U.S. in 2021. Now we have some new details on what the Korean automaker has in mind for the latter, plus a juicy new tidbit about a new plug-in hybrid coming later this year. It comes via a scripted Earth Day video message between Neil Dunlop, product and technology PR manager, whoÂ’s shown wandering around a forest, and Steve Kosowski, manager of KiaÂ’s long-range strategy, product strategy and mobility, whoÂ’s quarantined at home. Kosowski calls Plan S “a preemptive shift” away from being a traditional manufacturer of combustion vehicles to one focused on electric vehicles, electrified vehicles and mobility. First up will be a dedicated new PHEV model coming to the U.S. by yearÂ’s end. There are no real details offered, but Kosowski brings up the HabaNiro crossover and Imagine concepts as examples of KiaÂ’s design excellence and innovation. The brand has already said the Imagine will go into production within one or two years, but it was never clear whether the “large C-segment car,” as they described it, would make it here. Imagine by Kia Concept View 12 Photos More is said about KiaÂ’s first dedicated EV model, due here by the end of 2021 — possibly earlier in other markets — and riding on a dedicated new EV platform. “ItÂ’s a crossover design that really blurs the line between passenger cars, CUVs, crossovers, itÂ’s a little bit car, a little bit crossover,” Kosowski says. It will have a range of about 300 miles and sub-20-minute fast-charging time. “In the end it will be a very stunning, dramatic new Kia EV, something that youÂ’ve never seen before.” The range figure squares with what Kia advertised with the HabaNiro concept, which it unveiled at the 2019 New York Auto Show, while the automaker has described both it and the Imagine as blurring traditional vehicle segment lines. Both concepts will doubtless lose some of their more fanciful elements — bye bye, HabaNiro's lava red interior — on the way to production, however. Kia is developing a new EV platform that it will share with Hyundai.

Kia Proceed Concept is like a tiny Stinger GT

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage After releasing a teaser recently, Kia has dropped a couple of official photos of its mysterious wagon concept, as well as its official name. It's called the Proceed Concept, and it will set the stage for the next generation of Kia C'eed compact cars, which compete with the Honda Civic, Ford Focus and Volkswagen Golf, among others. What's somewhat unusual about this Proceed Concept is that its name is akin to the current Kia Pro_cee'd (a name that's sure to have every editor pull out a few hairs), which is the two-door hatchback version of the normal Cee'd. This Proceed Concept is very clearly a four-door hatchback, bordering on traditional wagon. Based on what Kia says about the car, they've seen people are more open to alternatives to typical two-door hatches, and thus are considering something different for the future model. We certainly have no qualms with the body style since not only is it a wagon, which as journalists we're practically required to like, but it's a darn good-looking one, too. The whole car sits extremely low over the wheels, and all of the car's lines appear to be drawn back to a taper, evoking a sense of speed and sleekness at rest. It looks sleeker than the already sharp Stinger GT. Aside from the classically pretty lines, it has another very unusual styling feature. The bright outline of the car's greenhouse is not chrome, nor is it white painted trim. It's actually illuminated with something called Luminline. So even at night, the car's rakish roofline will be visible. Of course, since this is the concept for a European-only car, we likely won't see the production model in the States. But just in case someone from Kia is reading, we have a suggestion: Just put a Forte badge on it and sell it here. The average person won't know or care, and it saves you from having to develop a separate model for one market. Think about it. Related Video:

2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.