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Kia Niro Concept is the miniature Soul of the future

The Kia Niro Concept has officially made its Frankfurt Motor Show debut, and aside from the product specialist who would not get out of our photographer's way, this was our first in-person look at the Niro Concept, which first broke cover near the end of last month. The compact, rough-and-tumble crossover would slot in below the Soul were it to enter production, with Kia calling it a B-segment competitor.
The Niro sports neon accents, although both the trim and the actual color of the car itself are far lighter than they appeared in the original press photography. The cabin, meanwhile, looks like it was completely crafted from a single piece of rubber. We suppose that'd make it easy to clean out, sort of like a Jeep Wrangler.
Kia claims the Niro was designed "in Europe with European tastes" in mind, and that its production options will be based on the response of the general public. Take a look above for a full gallery of live photos, and then down below for the press release and images from Kia.

How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.