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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Kia shows Cee'd GT and Pro_cee'd GT ahead of Geneva debut

Kia has been releasing a lot of new models lately, showcasing improvements in both design and luxury, but a pair of introductions at the 2013 Geneva Motor Show could bring the automaker into the performance mindset. The five-door Kia Cee'd and three-door Pro_cee'd will be getting new GT trim levels that bring a little more horsepower and sportier styling to the compact hatchbacks.
For added power, the 1.6-liter direct-injected inline-four packs a new turbocharger that bumps engine output to 201 horsepower and 195 pound-feet of torque (an increase of 68 hp and 74 lb-ft), which is good enough to quicken the cars' 0-60 times to under eight seconds flat. Unfortunately, it doesn't appear that there are any suspension upgrades, but the cars do get a dual exhaust system and 18-inch alloy wheels. Red brake calipers and a unique front fascia finish off the exterior styling, while Recaro buckets and a "GT" embroidered steering wheel can be found inside.
Both the Cee'd GT and Pro_cee'd GT will be on sale by the end of this year, and although we don't expect to see these cars in the US, adding a GT model to the Rio or Forte doesn't seem like it wouldn't be that hard.

Kia Rio officially priced at just under $15,000

The completely redesigned Kia Rio goes on sale early next month, and Kia has finally released pricing for the whole range. Based on the current destination charge of $895, the cheapest Rio will start at $14,795. That's for a base-model LX sedan. Picking a hatchback adds $300 to price of any trim level Rio. The mid-level S starts at $16,995 for the sedan, and the EX sedan starts at $19,295. View 21 Photos This pricing closely matches that of other major small-car competitors. The LX sedan actually undercuts the base prices of the Chevy Sonic, Honda Fit and Nissan Versa Note. It's also only a bit higher than Ford Fiesta and Mitsubishi Mirage. But as we mentioned in our review of the Rio, it's probably best to skip the LX trim level, even if you're a manual transmission die-hard. It lacks key convenience features such as power windows, cruise control, telescopic steering wheel, and adjustable head rests. None of these can be optioned in, either. As a result, it's best to spring for at least S trim level, which is roughly on par with Sonic, Fit and Versa Note. We find that at this trim level or higher, the Rio is a strong option. It might be a little short on space and power, but it's handsome, has a pleasant interior, and is surprisingly adept in the handling department. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Kia Rio sedan View 12 Photos Image Credit: Kia Kia Car Buying Hatchback Economy Cars Sedan pricing kia rio