2016 Kia Sedona Lx on 2040-cars

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Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

Kia GT4 Stinger concept headed for Detroit with 315 rear-drive horsepower

With reveals expected to include the 2015 Ford F-150, the new Chevrolet Corvette Z06 and the high-strung Lexus RC F performance coupe (among many others), there are plenty of vehicles we're looking forward to seeing at the Detroit Auto Show. But now, with a rendered teaser image and short press release that includes some savory details, Kia may have just hit the top of our list with its GT4 Stinger Concept. Not even looking at the above image (which you can click to enlarge), Kia managed to grab our interest with just one sentence in said release detailing the car's powertrain: "A turbocharged 2.0-liter that pumps 315 horsepower to the rear wheels."
This low, wide concept has the face of a Kia-fied Audi R8, but the previous teaser stated that the concept will be a 2+2 hatchback. There is little other information to go on, but we'll see the concept car live in just 10 days. Until then, scroll down for the brief press release.

Music-inspired Kia Souls overload our senses

SEMA has been pretty mellow this year in terms of over-the-top mod jobs. Sure, there have been some questionable choices, but none have been quite as questionable as the vehicle you see above. This is one of five versions of the redesigned Kia Soul that have been rolled out for the show, all of which take their inspiration from music.
The Vans Warped Tour Soul is the airbrushed vehicle you can see above. Its questionable paint job is accentuated by eight eight-inch Infinity speakers in the side windows, a slide-out barbecue and a 50-inch flat panel monitor on the roof. We imagine this is what happens when you let Xzibit near your Kia Soul. The Vans Warped Tour car also features LED ambient lighting, and the wheels are moderately sized for a SEMA vehice - just 20-inches.
The Amped Soul (above, left) isn't a car, so much as a car-shaped enclosure for several very big speakers. The passenger-side B-pillar has been removed, and the rear door has been replaced with a suicide door, allowing the driver to put the massive stereo on display. LED lighting and four twelve-inch Infinity subwoofers have been fitted, as well as a JBL Pro Live "club-sized stereo." Those gold wheels are 22-inch Forgiato, three-piece items.