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Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.

Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

2018 Kia Stinger vs. other luxury hatchbacks compared by the numbers

Ten years ago, if you had told us that one of the many new luxury segments to develop would be sedan-style hatchbacks, we'd have said you'd lost your mind. And yet, here we are today with not one, but four cars competing in just such a niche upscale segment: The Kia Stinger, Buick Regal Sportback, BMW 3 Series Gran Turismo and Audi A5. That's just in one size and price bracket. Two of the manufacturers listed here make larger versions of each luxury hatchback. We aren't entirely sure how it happened, but we're not going to complain, because we love the idea of a car with almost no compromise: luxury features, sporty performance, and plenty of practicality. Try Autoblog' s Car Finder to search for your next new vehicle. One of the reasons we're taking a look at these cars right now is that Kia has recently released pricing for its entry in the segment, the Stinger and Stinger GT. Buick wasn't far behind with the Regal Sportback and Regal GS, nor was Audi with the A5 and S5. So it seemed like an appropriate moment to look at the numbers and see which come out ahead or behind, with victors in each category highlighted with bold and underlined text. What we found when comparing these cars' statistics is that each one has a clear area of expertise. For performance, it's hard to beat the four-cylinder Kia Stinger and the V6 Stinger GT. The four-banger has the most horsepower of the four cars, and is just behind on torque. The V6 has the most power and torque among the six-cylinder versions. The Stingers are also the second lightest of the group when equipped with rear-wheel drive, though they fall to third with all-wheel drive. Space is a split between the Buick Regals and BMW 3 Series Gran Turismos. The Buicks have the most cargo space with the rear seats up or folded by a significant margin. The BMW on the other hand generally offers more space for passengers. It's up to you what's most important. Compare these and other potential new vehicle purchases using our tool. When it comes to cost, nothing can beat the four-cylinder Regal's base price of under $26,000. But if a V6 is what you're after, the Stinger GT is the cheapest. Neither matches the Audi A5 and S5 for fuel economy, though. Both Audis have the highest numbers for city, highway, and combined EPA estimates. Related Video: