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2017 Kia Niro hybrid's $23,786 price undercuts the Toyota Prius

We're close to the commercial launch of Kia's hybrid crossover, the pointless-record-breaking but decidedly "solid" Niro. The ad campaign has begun with Melissa McCarthy voicing the TV spots, and with the Super Bowl tease already in full swing, curious customers are going to want to know what they'll have to shell out for the fuel-sipping family car. Kia has announced that the Niro will start at a base MSRP of $23,785. The 50 mpg (combined) Niro FE's sub-$24k price includes 16-inch wheels, keyless entry, a seven-inch touchscreen display with rearview camera, and Apple CarPlay and Android Auto. The $24,095 LX adds push-button start, roof rails, and LED rear lighting. The LX also offers the $1,450 Advanced Technology Package, adding forward collision and lane departure warnings, and autonomous emergency braking. At $26,595, the EX provides heated seats, a leather-wrapped steering wheel, LED daytime running lights, fog lights, and heated power folding mirrors. It also includes a few driver assistance features, such as blind spot detection, rear cross-traffic alert, and lane change assist. A $2,300 Advanced Technology Package includes a power sunroof, smart cruise control, the collision and lane departure warnings, and autonomous emergency braking. Just below the Touring trim is the Launch Edition at $28,895. It comes in either Snow White Pearl or Aurora Black Pearl paint with a unique metallic grille and Hyper Gray 18-inch alloy wheels. It includes an eight-inch touchscreen navigation system and an eight-speaker Harman Kardon sound system. Topping the line is the $30,545 Niro Touring, which includes a power sunroof, park assist, heated and ventilated seats, heated steering wheel, and the Harman Kardon premium sound system. This level also offers the Advanced Technology Package, and $1,900 adds HID headlights, wireless phone charging, smart cruise control and the warning and braking systems offered at the other trim levels. Unfortunately, both the Touring and the Launch Edition suffer in fuel economy, at 43 mpg combined. For comparison, the base Kia Niro comes in $1,765 cheaper than the just slightly more efficient Toyota Prius's $25,550. The Ford C-Max Hybrid starts at $24,995, and falls short by about 10 mpg. The Niro is about the same price as the slightly larger, but much less efficient Hyundai Tucson.

2020 Toyota Highlander vs other 3-row crossovers: There can only be one!

We've done quite a few spec comparison posts involving three-row family crossovers, and when included, the Toyota Highlander has always been the runt of the group. While the rest increasingly seemed to be benchmarking each other toward greater girth, the Highlander was the outlier.  That changes a bit for the 2020 Toyota Highlander, but only a bit. It's now larger and more competitive, specifically in regards to the amount of cargo space aft of the third-row seat. As you can see below, this aligns the Highlander most closely to its long-time competitor the 2020 Honda Pilot. However, let's see how it stacks up to others in the segment, which is heavily populated now, so for the sake of space, we've selected the newest entries: Kia Telluride, Hyundai Palisade, Subaru Ascent and Ford Explorer. The order in which they are presented is random.  Performance and fuel economy The 2020 Highlander is more than 200 pounds lighter than its predecessor, but has the same 295-horsepower V6 engine that was already one of the strongest in the segment. We'd say that would give it a leg up, but the Pilot and Explorer have proven to be sprinters, delivering 0-60 times in the low-6 range by some publications' stopwatches (or VBoxes, whatever). We don't expect the Highlander to beat them, but it may dip into the 6's. The heavy, less-powerful Subaru Ascent is most likely to take up the rear. It's fuel economy of 23 mpg combined also matches the Highlander and Explorer for segment-best. Remember, however, that the Explorer's turbocharged inline-four engine is likely more susceptible to differences in driving style (read: a heavy foot).  Of course, if you're really interested in fuel economy, the Highlander and Explorer are the only vehicles in the segment to offer hybrid versions. The Ford Explorer Hybrid puts a greater emphasis on performance, however, resulting in lower estimates of 25 mpg combined (AWD) and 28 mpg combined (FWD). By contrast, the new 2020 Toyota Highlander Hybrid is estimated to return 36 mpg combined.  Passenger and cargo space According to Highlander chief engineer Yoshikazu Saeki, he had a choice of two directions with the new Highlander. He could have indeed made it bigger, matching these very competitors, especially in terms of third-row and cargo space. Or, he could have maintained a smaller-than-average size. He obviously chose the latter. First, it was the size customers had come to expect. Would they be put off by something bigger?

Kia slices K900 pricing amidst slow sales

Kia is learning the same hard lesson that Volkswagen learned so many years ago – it's not easy for a volume brand to sell a luxury car. The K900 luxury sedan has suffered through slow sales, moving just over 1,300 vehicles last year, and now the South Korean company is trimming the cost of entry to entice consumers. A new K900 Premium lowers the sedan's price by $5,000, from $59,500 to $54,500, not including a $900 destination charge, Motor Authority reports. While the price is lower, previously standard items, such as LED headlights, Nappa leather and a 17-speaker Lexicon stereo have been packaged as part of a new Luxury trim, which will maintain the original starting price. The two-tier scheme will force consumers to make a new decision about their K900, but that won't extend to the brute under the hood. A 5.0-liter V8 remains a standard item, making even the K900 Premium a tempting option for anyone that values straight-line thrust in a comfortable package. What are your thoughts? Is Kia merely rearranging the deck chairs on a sedan-shaped Titanic, or do you think trimming the price will do some good for the slow-selling K900? The new price is already reflected on Kia's consumer website, so head over, mess about and then come back and have your say about the move in Comments.