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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Kia takes the wraps off new Sorento

We've seen the spy shots (twice) and we've seen the teaser images, but now Kia has finally revealed the finished form of its upcoming new Sorento crossover.
Taking some styling cues from the Kia Cross GT concept from the 2013 Chicago Auto Show, but with better proportions, the new Sorento packs a more pronounced grille in an altogether more aggressive (though not necessarily better-looking) front end than the model it replaces. Sheet metal is more sculpted all around, and despite the wrap-around taillights, the rear end looks familiar.
The new Sorento stretches 3.7-inches longer overall, on a 3-inch longer wheelbase, but sits half an inch lower, promising more interior space and of course updated equipment and features. The Eco Dynamics badge on the tailgate suggests the availability of green tech like stop/start ignition and such. Kia will reveal the new Sorento in Korea later this month ahead of its debut at the Paris Motor Show in October.

Kia Stinger GT Atlantica is a deep-blue limited edition

Kia continues its massive marketing push for the brand-new Stinger fastback by announcing a limited-edition "Atlantica" model for 2019. It adds European and Korean badging and other features to the standard U.S. version of the sport sedan. It's based on the Stinger GT2 AWD, which starts at $51,400 and features a 3.3-liter V6 that puts out 365 horsepower and 376 pound-feet of torque. From there, the Atlantica will get a deep chroma blue metallic paint finish, plus 19-inch alloy wheels borrowed straight from the European version. And instead of the standard Kia badge on the rear, there's a large-font Stinger logo, just like Korean buyers get. Inside is where things get more luxurious, with an exclusive espresso-brown nappa leather and a black "suede-type" headliner. There's also a surround-view monitor, wireless phone charger and heated rear outboard seats. There's a Stinger Atlantica badge on the front center console, plus two flanking both front fenders. Kia says it'll make just 500 examples of the Atlantica and will announce pricing closer to the on-sale date this summer. It's the latest example of the Korean automaker's marketing push for the new Stinger, which it bills as its most performance-focused vehicle yet. In addition to its Super Bowl ad last month starring Aerosmith frontman Steven Tyler, it's also offering "Stinger Experience" events in nine U.S. cities. There, people can take a Stinger, accompanied by a professional driver, through paces including a 0-60 mph acceleration run, alongside competitors like the Audi A5 and Porsche Panamera. It's also opened non-sales Stinger "salons" in shopping malls in several states. Related Video: Featured Gallery 2019 Kia Stinger GT Atlantica Image Credit: Kia Marketing/Advertising Kia Performance Sedan kia stinger gt kia stinger