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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Salvage firm asks judge to halt rival's removal of capsized ship and its 4,200 cars

SAVANNAH, Ga. — A maritime salvage company is asking a federal judge to stop the Coast Guard and a rival firm from carrying out their plans to remove a cargo ship that overturned five months ago on the Georgia coast. The multiagency team overseeing removal of the South Korean freighter Golden Ray recently announced plans to carve the 656-foot-long ship into eight giant pieces that would be loaded onto barges using a towering crane in the waters of St. Simons Sound near tony St. Simons Island. Removal is to start soon after crews surround the wreck with a large mesh barrier to trap stray debris, expected to take about a month. The Golden Ray heeled over minutes after undocking in the Port of Brunswick on Sept. 8, 2019, and its crew of 23 was rescued. It has been shorted up with thousands of tons of rocks to prevent it from listing further, and its nearly full fuel tanks have been pumped out. A key part of the dispute involves the fate of its cargo of 4,200 cars. The salvage company Donjon-SMIT filed a complaint Thursday in U.S. District Court seeking a judge's injunction to stop any removal efforts. The company said the Coast Guard violated a 1990 federal law intended to improve oil spill responses by allowing the ship's owner to drop Donjon-SMIT as its pre-designated salvage responder. Donjon-SMIT said the ship's owner, identified in the court filing as GL NV24 Shipping Inc., had rejected its plan to remove the ship “in small sections weighing approximately 600 tons (544 metric tonnes)” so crews could systematically remove the thousands of cars still inside the ship's cargo decks. The ship is filled with new Kias and Hyundais built in Mexico, and some cars from other companies, that were bound for the Middle East. The company said the owner instead hired another firm, T&T Salvage, willing to remove the vessel in larger chunks of up to 4,100 tons (3,720 metric tonnes). The multiagency command team released some details of the plan Feb. 5, but has not said what it intends to do about the cars inside. “In short, the cars need to be safely removed to avoid environmental disaster,” Donjon-SMIT said in its legal filing. Campbell Houston, a spokesman for the multiagency command overseeing the salvage operation, had no immediate comment when reached by phone Friday. T&T Salvage did not immediately reply to an email message seeking comment.

Kia recalls 507,000 vehicles in U.S. for airbag issues

WASHINGTON — Kia Motors Corp said on Friday it was recalling more than 507,000 vehicles in the United States because an electronic glitch may prevent airbags from deploying in a crash. The recall follows an announcement in March by the National Highway Traffic Safety Administration (NHTSA) that it was investigating why some airbags had failed to deploy in Kia vehicles and its affiliate Hyundai after crashes in which four people were killed and another six were injured. The two Korean automakers have now recalled nearly 1.1 million U.S. vehicles to address the issue. NHTSA said in March that it was aware of six serious crashes in which airbags failed to deploy in frontal crashes, including four in 2011 model Hyundai Sonatas and two in 2012 and 2013 Kia Forte vehicles. The crash of the 2013 Forte occurred in Canada. Kia's recall issued on Friday covers 2010-2013 Kia Fortes, 2011-2013 Kia Optimas and 2011-2012 Kia Optima Hybrid and Sedona vehicles. The company said the airbag control unit may short circuit because they may be susceptible to electrical overstress, preventing the frontal airbags and seat belt pretensioners, which pull the driver and front seat passenger firmly back into their seats, from deploying. The company said it does not yet have a fix, but is working with its supplier on the issue. Kia spokesman James Bell said the company "is attempting to have a remedy by the scheduled owner notification date of July 27. If Kia does not have a remedy by that date or if any customer feels unsafe in his/her vehicle, we will provide a rental car until the repair has been completed." Hyundai in February issued a recall for 154,000 U.S. Sonatas after non-deployment reports were linked to electrical overstress in the air bag control unit. In April, Hyundai recalled an additional 425,000 U.S. vehicles to address the same issue. Hyundai said in March that it was aware of reports of two deaths in its vehicles, which occurred in head-on collisions at extremely high rates of speed. NHTSA said the airbag control module under investigation was built by ZF Friedrichshafen AG, a German auto supplier. ZF said on Friday that it has worked with Kia and "continues to cooperate and support NHTSA and its customers in the investigation." The safety agency also said that electrical overstress appeared to be the root cause in a 2016 recall by Fiat Chrysler Automobiles NV of 1.4 million U.S. vehicles for airbag non-deployments in significant frontal crashes.