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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Car dealership gives man a new car after his is tagged with racist graffiti

Update: The Facebook post from the passerby mentioned is no longer available, and has been removed from the text. A man in Arkansas who found his pride and joy broken into and covered in racist graffiti has a new set of wheels, thanks to one generous car dealership. Reshod Johnson left his car parked outside of his place of work for just 15 minutes last week while he retrieved chairs for his son's third birthday party. When he returned, he found his belongings scattered across the street and racist terms spray painted on his car. "I just don't understand it. I don't do anything to hurt anybody," Johnson told THV11. "I don't go out looking for trouble." A friend spotted two white men fleeing the scene in a red truck. He made a police report, but as a full time student and former veteran with Christmas around the corner and a three-year-old at home, money is tight. Johnson made the painful decision to continue to drive his 2006 Nissan with the hateful messages intact, though he was keeping his young son away from it. "We're supposed to have advanced past this and to serve the country and to serve for everyone and to fight for rights and freedom for everyone and for this to happen, it's like a slap in the face and makes you wonder for what," Johnson told THV. When a passerby saw the damage, she became emotional and posted about the incident on Facebook. According to 9news.com, the post drew a ton of help and attention to Johnson's story. Steve Landers Kia saw Johnson's story and decided to help. They donated a new ride to Johnson just in time for Christmas. They said it was the least they could do for a veteran who experienced horrific random hate. "Times are hard out here and he's a veteran," an employee for Steve Landers Kia told 9News.com. "We're just trying to help the community out."Related Video: Weird Car News Kia Maintenance Ownership Safety vandalism veterans graffiti racism

Kia takes the wraps off new Sorento

We've seen the spy shots (twice) and we've seen the teaser images, but now Kia has finally revealed the finished form of its upcoming new Sorento crossover.
Taking some styling cues from the Kia Cross GT concept from the 2013 Chicago Auto Show, but with better proportions, the new Sorento packs a more pronounced grille in an altogether more aggressive (though not necessarily better-looking) front end than the model it replaces. Sheet metal is more sculpted all around, and despite the wrap-around taillights, the rear end looks familiar.
The new Sorento stretches 3.7-inches longer overall, on a 3-inch longer wheelbase, but sits half an inch lower, promising more interior space and of course updated equipment and features. The Eco Dynamics badge on the tailgate suggests the availability of green tech like stop/start ignition and such. Kia will reveal the new Sorento in Korea later this month ahead of its debut at the Paris Motor Show in October.