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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2020 Kia Telluride makes surprise debut at New York Fashion Week

About two and a half years after the concept's debut in Detroit, the (mostly) production 2020 Kia Telluride has been revealed in New York for Fashion Week. The odd location for the reveal has to do with a partnership with fashion designer Brandon Maxwell who got Kia to donate to his childhood school district in Marfa, Texas, as part of the deal to display the SUV at the show. It has also been customized to fit Maxwell's Texas-themed line of fashion for spring and summer of 2019. Although the production SUV is partly obscured by custom features such as the off-road bumpers, skid plates, auxiliary lights, ladder and spare tire, this is still our best look yet at the SUV. There's clearly a lot of influence from the old concept, but there's also been quite a bit of compromise for production. It's a clean design that's still pretty squared off. The headlight and grille design borrow heavily from the concept, and the taillights are pulled right from it. It's much taller now and more rounded. The rear hatch isn't upright and vertical anymore, the front fascia has been given an arc that softens it, and the proportions between the headlights and grille seem like they may still be in flux. Kia is still keeping many of the technical details under wraps. The company says that the Telluride will have seating for up to 8 passengers, and that it's a few inches longer and wider than the current largest crossover in its line, the 7-passenger Sorento. It will also have a V6 under the hood. Availability and pricing still have yet to be announced, but we expect it to go on sale early next year. The crossover will be assembled at Kia's factory in Georgia. Related Video:

Kia confirms Cub "four-door coupe" concept for Seoul

Kia has announced it is headed to the Seoul Motor Show with a new sedan concept. Details are still scarce, but the Kia CUB Concept should be small, at under 13 feet long and come with coupe-like proportions. Kia wants the vehicle to "appeal to trend-setting urban dwellers," a notoriously car-hungry market. The automaker says the Cub has a cheerful face decorated with two-point LED headlamps just like those found on the Quoris flagship, but the teaser image above looks a bit more sinister than happy to us. Kia plans to give the Cub a proper unveiling on March 28.
Hyundai has also given us a glimpse at what the company has planned for Seoul with its HND-9 luxury sports coupe. You can refresh yourself on that machine by checking out the post here. You can also take a closer look at the brief press release below.