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The Kia Rio has never looked this good

The word "Rio" immediately conjures images of the Olympics, which ended just days ago. But recalibrate your brain. It's Kia's best-selling model around the world and it will be revealed in September at the Paris Motor Show. The fourth-generation Rio gets a fresh look inside and out. It has a longer wheelbase with a longer hood and front overhang, which Kia says is meant to convey confidence. The sketches released today look similar to the current generation – as we'd expect – but Kia designers dressed it up with a fancier front end and "straight lines and smooth surfacing" which is evident on the sides. Kia also touts the new Rio's safety, connectivity, and improved handling, though it didn't specify the features. You can compare the sketches with the spy shots of a Rio caught running around this week. Rumors also suggest a hotter Rio GT hatch could arrive for 2018. The sketches show the hatchback variant. Kia also sells the Rio as a sedan in the US market. Globally, the Korean automaker moved more than 473,000 Rios last year, and the new model will launch production near the end of this year for Europe. Timing for launches in other markets was not announced. Despite low fuel prices and consumer demand for crossovers, Rio sales have inched up slightly this year to 18,699 units, 1,637 ahead of last year's pace through July. Much of those gains came last month, when Kia sold 1,104 more Rios than it did in July 2015. The Rio was last updated in the US market for the 2016 model year. Related Video:

Hyundai and Kia to invest in self-driving startup Aurora

Hyundai Motor Co said on Thursday it would invest in self-driving car software startup Aurora along with Kia Motors Corp to speed up development of autonomous vehicle technologies. "With the new investment, the companies have agreed to expand research to a wide range of models and to build an optimal platform for Hyundai and Kia's autonomous vehicles," Hyundai said. Aurora said in a blog post that Hyundai and Kia's investment is part of a series B financing round, which has now raised more than $600 million. Aurora, which just announced a partnership with Fiat Chrysler Automobiles, competes with Alphabet's Waymo and General Motors' majority-owned Cruise, among others. (Reporting by Rama Venkat in Bengaluru; Editing by Leslie Adler)

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.