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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Weekly Recap: Mazda's rotary revival ignites Tokyo Motor Show

Forty-eight years ago Mazda pioneered rotary engines in the Cosmo Sport. Mazda then honed the technology, won with it on the racetrack, and made it one of its signature features. If you're an enthusiast, rotary was a reason you like Mazda. It's a great part of the company's past. But until this week, that's exactly what we thought it was. History. That all changed with the reveal of the RX-Vision concept at the Tokyo Motor Show, which reignited the passions of the Mazda faithful. Suddenly, rotary was no longer a relic. The rotary concept shown in Japan was a front-engine, rear-wheel-drive sports car wrapped in the company's latest Kodo design language. It's powered by a Skyactiv-R unit (R for rotary), though specs were not disclosed. Mass production is "currently on hold," Mazda said, maintaining it never stopped development of rotary technology, even after the demise of the RX-8. Beyond that, we know nothing, other than the optimistic statement Mazda offered that: the "RX-Vision represents a vision of the future that Mazda hopes to one day make into reality." Put simply: we agree. OTHER NEWS & NOTES: Subaru previews next-gen Impreza While the Mazda concept was the headliner from Tokyo, Subaru's Impreza design study also stood out. The five-door concept is a signpost for the look of next-generation Impreza. It blends sportiness with functionality, and it's wrapped in a striking shade of 'high-luminance silver.' The fenders are flared to signal Subaru's all-wheel-drive capability, and the front has futuristic headlights that look like something from an Audi E-Tron concept. While most of this will be toned down in production, the concept suggests an elevated style for the Impreza, which is due as a 2017 model. Porsche adds potent GTS model to 2017 Macan line Porsche is giving the Macan crossover the GTS treatment, which will start at $68,195 when it goes on sale in March. GTS translates to more power, a sportier suspension, and interior and exterior design cues that sharpen the looks and reflexes of one of the most athletic SUVs on the market. Porsche recalibrated the 3.0-liter twin-turbo V6 from the Macan S to make 360 hp and 369 lb-ft, (up from 340 hp and 339 lb-ft in the S). It teams with a seven-speed PDK gearbox and all-wheel drive. An air suspension is standard. The body features a slew of black accents, and the standard 20-inch RS Spyder wheels are done up in a shade of satin black. The cabin gets leather, Alcantara, and GTS logos.

2019 Kia Niro EV boasts 280-mile range

Kia first hinted at an upcoming fully electric Niro compact crossover with a concept at CES, and just a few months later, it's showing the production model. Unsurprisingly, it looks pretty much exactly like the normal hybrid models on sale now, eschewing some of the show car bits such as the grille with a message screen. It does have differences, though, such as the blocked-off, body color grille, which also houses the charging ports. It also has extra faux grilles on each end of the front bumper that have LED fog lights. They're mirrored by additional faux grilles on the rear bumper. Another difference from the show model is the estimated range. Using the WLTP estimate, Kia says the Niro EV with the 64 kWh battery will go about 280 miles on a charge. The concept shown at CES with the same size battery was estimated to have a range of 238 miles. We suspect that the latter number may be closer to the range on the U.S. test cycle. This is because the Hyundai Kona Electric with the 64 kWh battery the U.S. will get was rated for 292 miles on WLTP, but only 250 on the U.S. cycle. Also like the Kona Electric, the Niro EV will be offered with two battery choices. In addition to the aforementioned 64 kWh battery, a 39.2 kWh battery will be available providing about 236 miles of range on the WLTP cycle. If the Niro EV follows in the footsteps of its Hyundai cousin, we predict the U.S. will only get the model with the higher-capacity battery. There are still some details that have yet to be revealed, such as power, torque, and what the interior looks like. It will probably make the same 201 horsepower as the CES show car, and we wouldn't be surprised if it's the same electric motor as in the Kona Electric, since the power is the same and the battery size is the same. As such, it will probably produce 291 pound-feet of torque. Also, considering how much the exterior looks like the standard Niro, the interior will likely look basically identical, but perhaps different colors and perhaps a few extra premium features, again, a la Kona Electric. We should have all the details at the car's official debut in Paris. Related Video: