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Hyundai outlines EV strategy as it struggles with cost of engine defects

SEOUL — South Korea's Hyundai Motor pledged to boost sales of electric vehicles to over half a million by 2025 as part of a bid to focus on new technologies and catch up with rivals, but some analysts saw the target as conservative and warned of the costs. The announcement by Hyundai, the world's fifth largest car maker along with affiliate Kia Motors, underscores the accelerating strategy shift under Euisun Chung, who became the motor group's executive vice chairman last year. Hyundai announced a $35 billion investment last week in mobility and other auto technologies by 2025, less than a month after unveiling a $1.6 billion deal to develop self-driving vehicle technologies with Aptiv. The firm said on Thursday it plans to launch 16 EV models by 2025 to boost sales of such vehicles 17-fold to 560,000 by that year. Still, that would be equivalent to just over 10% of its projected global sales this year. The projection compares with more bullish forecasts offered by its bigger rivals. Volkswagen AG expects to make 22 million EVs over the next decade, while General Motors aims to sell 1 million EVs annually by 2026. "That is not an ambitious target. If Hyundai fails to boost volumes fast enough, costs of electric cars will weigh on profitability," Lee Jae-il, an analyst at Eugene Securities & Investment. Hyundai said that the EV market would face intensifying competition and oversupply soon and automakers failing to meet toughening European emissions regulations will face heavy penalties and suffer a serious blow to their reputation. "EV supply is expected to surpass demand from the second half of next year," Ka Suk-hyun, vice president of Hyundai Motor, told an earnings conference call. Quality issues Hyundai's third-quarter net profit rose 59% to 427 billion won ($365 million), well below the average 684 billion profit estimate of analysts based on Refinitiv data, due to 600 billion won provisions it earmarked to address potential engine defects in the United States and South Korea. Quality issues have been a major drag in Hyundai's attempt to steer a recovery from six consecutive annual profit declines and constrained its financial firepower to invest in future technologies. It is still under investigation by U.S regulators and prosecutors over potential faulty engines in some models. Total retail sales fell 3% in the third quarter, as higher U.S.

Behold, Kia's Space Babies Super Bowl commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.
Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

2020 Kia Telluride First Drive | The cool dad of crossovers

TELLURIDE, Colo. — We're going to be talking a lot here about practicality and value, but inevitably, the main appeal of the 2020 Kia Telluride comes down to its styling. People dig it. It's boxy, rugged and has a whiff of Range Rover premium cool. In a three-row crossover segment dominated by non-descript family haulers, the Telluride stands out by subtly flying its family flag. It's the cool dad in a leather jacket and Ray Ban Wayfarers standing next to the shlub in wrinkled khakis. The visual attraction carries inside. There is a style present in even low trim levels that you just won't get in the Honda Pilots and Subaru Ascents of this world, which prioritize simple functionality. The risk to that approach is that it makes it especially difficult on upper trims to make them look and feel like vehicles that warrant price tags approaching $50,000. The Telluride has no such issue, as the range-topping SX trim level we tested boasts a cabin worthy of such a luxury-nearing price tag. There's convincing wood trim, soft leather and leather-like surfaces everywhere, and feature content that's second to none in the segment. Better yet, the volume-selling EX trim level one rung down the ladder has pretty much the same look, but with fewer high-lux features slathered on. While the Telluride's mechanically related cousin, the Hyundai Palisade, has generated plenty of interest since its introduction, the big Kia feels like it has captured actual buzz. Still, the two are awfully similar on paper. The wheelbase is identical, as is the 3.8-liter V6, eight-speed automatic and 5,000-pound towing capacity. The Kia's is a mere 0.8 inch longer and 0.4 inches taller, but there's 1.8-inch greater third-row headroom, and three more cubic feet of space behind the third row — perhaps its most significant difference. The Telluride's cabin is also bigger and more spacious than popular entries like the Pilot, Ascent and Toyota Highlander. Only the 2020 Ford Explorer and gargantuan Chevrolet Traverse enjoy a size advantage among three-row crossovers. Importantly, however, the Telluride's big enough inside that shoppers should be able to easily distinguish it from the Sorento, despite both having three rows of seats. Simply, the Sorento is for people who might use the third row on occasion for short distances and/or with short people. The Telluride's third row can be used by anyone on a regular basis.