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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

US expands probe into ZF-TRW airbag failure-to-deploy to 12.3 million vehicles

DETROIT — U.S. auto safety regulators have expanded an investigation into malfunctioning airbag controls to include 12.3 million vehicles because the bags may not inflate in a crash. The problem could be responsible for as many as eight deaths. Vehicles made by Toyota, Honda, Kia, Hyundai, Mitsubishi and Fiat Chrysler from the 2010 through 2019 model years are included in the probe, which was revealed Tuesday in documents posted by the National Highway Traffic Safety Administration. It involves airbag control units made by ZF-TRW that were installed in the vehicles. The control units can fail in a crash, possibly because of unwanted electrical signals produced by the crash itself that can disable an air bag control circuit housed in the passenger compartment, according to NHTSA documents. The electrical signals can damage the control circuit, the documents say. ZF, a German auto parts maker which acquired TRW Automotive in 2015, said in a statement that it's committed to safety and is cooperating with NHTSA and automakers in the investigation. The case is another in a long list of problems with auto industry airbags, including faulty and potentially deadly Takata airbag inflators. At least 24 people have been killed worldwide and more than 200 injured by the inflators, which can explode with too much force and hurl dangerous shrapnel into the passenger cabin. The inflators touched off the largest series of automotive recalls in U.S. history involving with as many as 70 million inflators to be recalled by the end of next year. About 100 million inflators are to be recalled worldwide. On April 19, NHTSA upgraded the ZF-TRW probe from a preliminary evaluation to an engineering analysis, which is a step closer toward seeking recalls. So far, only Hyundai and Kia and Fiat Chrysler have issued recalls in the case. Four deaths that may have been caused by the problem were reported in Hyundai-Kia vehicles and three in Fiat Chrysler automobiles. NHTSA opened an investigation in March of 2017 involving the TRW parts in Hyundais and Kias. The upgrade came after investigators found two recent serious crashes involving 2018 and 2019 Toyota Corollas in which the airbags did not inflate. One person was killed. Jason Levine, executive director of the Center for Auto Safety, a nonprofit consumer group, said the ZF-TRW case shows the auto industry thus far has learned very little from Takata.

2020 Kia Cadenza gets a bigger touchscreen and a new dash to fit it

Admit it, you forgot the Kia Cadenza existed. You might've even thought it was something you put in the living room somewhere between the hutch and the chesterfield. But the 2020 Kia Cadenza is a thing, still, and the full-size sedan's even been given a nip, tuck and extra features for this new model year. To the surprise of no one, this revised Cadenza is identical to the Korean-market K7 we showed you last June. We even included some of those images in the above gallery since Kia only provided a pair of pics for the Chicago Auto Show reveal. However, as it seems likely you'll need side-by-side images to tell the difference between the 2019 and 2020 Cadenzas, here you go. There. As you can now tell, the 2020 Cadenza has an enlarged concave grille that nevertheless maintains Kia's signature "tiger nose" shape. The headlights are now all-LED and fit within a sleeker slit-like housing. The bumper portion has also been redone with the old quad pod of LED lights in each corner giving way to an architectural metallic trim piece that spans its width. The rear bumper and taillights have also been given a re-think. The interior gets more noteworthy changes, however. The dash has been redone to accommodate the standard 12-inch panoramic touchscreen that migrates from the Telluride and other higher-end vehicles in the Hyundai empire. The air vents are now below the screen rather than on either side of it, and the screen itself fits just forward of the concave dash surrounding it. The design achieves the purpose of reducing visual bulk without resorting to the iPad-glued-to-the-dash look. The climate and secondary infotainment controls were also lowered and rearranged into a waterfall panel that now meets up with the center console. 2020 left, 2019 right Interior feature content is largely the same apart from three extra USB ports (one more up front, two in the rear) and an enhanced 10-watt wireless charging pad. It's the safety tech roster that really gets bolstered, however, as Kia's Drive Wise suite of driver assistance features now comes standard. This includes the extensive blind-spot monitoring system that won Autoblog's Technology of the Year award, as well as forward collision warning with pedestrian/cyclist detection and automatic emergency braking, lane-keeping assist, adaptive cruise control with steering assist and navigation-system input, and the Safe Exit Assist feature that warns passengers when traffic is detected from the rear.