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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2016 Kia Optima builds on third-gen car's sense of style, efficiency

When Hyundai launched the sixth-generation Sonata in 2009, it gave the world its first real taste of how good a Korean car could be. When Kia launched the redesigned Optima a year later, though, it showed the world just how good a Korean car could look. The handsome design of third-generation car has translated wonderfully to its fourth generation. The attractive sheet metal is evolutionary, rather than revolutionary, building on the looks of the previous car, with Kia's trademark grille treatment stretched wide, and better integrated with the headlights. Vertical foglight surrounds and an independent lower grille, meanwhile, make for a more aggressive fascia. LED taillights, an integrated diffuser and a pair of meaty oval exhausts are the highlights in back. Once again, the links to the current car are quite clear. The new Optima should boast some improvements to the current car's technology, as well. A six-speaker stereo is standard, although audiophiles will flock to the optional 14-speaker Infinity unit. Connectivity, being what it is, was also addressed, with Kia offering a new version of the company's UVO infotainment system. Running on an eight-inch touchscreen, the Optima's latest infotainment system integrates neatly with both Android Lollipop and iOS 8. Under hood, Kia will continue to offer a standard, naturally aspirated 2.4-liter four-cylinder, as well as an optional 2.0-liter, turbocharged four-cylinder. Power for both engines is estimated to be down compared to the current car, with the 2.4 dropping from 192 horsepower and 181 pound-feet of torque to 185 hp and 178 lb-ft, and the 2.0T losing 27 of its 274 hp and nine of its 269 lb-ft. Kia is claiming that both engines have been retuned for fuel economy, although it wasn't able to provide any figures to back up that argument. On top of the 2.4 and 2.0T, Kia will also offer a 1.6-liter, turbocharged four-cylinder, complete with the company's first seven-speed dual-clutch transmission (the previous two engines are mated to six-speed autoboxes). The 1.6, which Hyundai/Kia fans will know from the Veloster Turbo and Forte range, produces 178 hp in the Optima, which is paired with 195 lb-ft of torque. Have a look at the images of the all-new Optima, and then scroll below for the official press release.

Kia's Australian arm wants a Toyota Land Cruiser-like SUV

The team in charge of Kia's Australian division is asking the company's top brass for a rugged, body-on-frame SUV with Toyota Land Cruiser-like off-road capacity. The model could arrive quickly if it's approved for production. "We need probably one or two bigger [SUVs], to be quite honest. That would help us dramatically," affirmed Damien Meredith, the chief operating officer of Kia Australia, in an interview with Motoring. He added there's room above the Sorento for a new SUV, and he requested a sturdy model capable of towing and going off-road. In the United States, Kia's biggest SUV — and the largest car it has ever put its name on — is the well-received Telluride (pictured) released in 2019. It's not as tough as the body-on-frame model Meredith has in mind, and it's not sold in Australia because it's currently only available with left-hand drive. Kia would need to create a new model to challenge the Land Cruiser Prado (which is smaller than the standard model, and sold as the Lexus GX in the United States) and the Ranger-based Ford Everest in Australia, but it might not have to start from scratch. In 2019, Meredith confirmed Kia and sister company Hyundai are jointly developing a body-on-frame pickup aimed at Toyota's Tacoma-sized Hilux and the Ford Ranger, Australia's best- and second-best-selling vehicles in 2019. Kia could follow the path blazed by its rivals and turn its upcoming medium-sized truck into a family-friendly SUV. This strategy would give its Australian division the Land Cruiser-punching model it's asking for, while allowing it to leverage the benefits of economies of scale by sharing parts across several model lines. Kia stressed the SUV on Meredith's wish list hasn't been approved for production yet, so it's far too early to tell whether it will be available in the United States. Offering it outside of Australia is a must, though. Toyota sold 18,335 units of the Land Cruiser Prado on the Australian market in 2019; even if Kia tops it with 20,000 sales, that's not nearly enough volume to justify developing a new car, even one built on an existing platform. We'll have a better idea of what the future holds for Kia's global SUV range when the aforementioned trucks make their debut. Both are expected on sale by 2021, so they're around the corner, and neither has been confirmed for the American market yet; Hyundai's version is unrelated to the Santa Cruz also under development. Related Video: