2013 Kia Rio C on 2040-cars

Auto blog

Hyundai developing safety system calibrated for 'secondary impacts'

There is an inherent flaw with how traditional airbags are used and deployed: They can only reply to one impact. The Hyundai Motor Group wants to address this with a new "multi-collision airbag system" that focuses on impacts that occur after the first point of contact. Hyundai defines multi-collision accidents as "those in which the primary impact is followed by collisions with secondary objects, such as trees, electrical posts or other vehicles." In a press release, Hyundai noted that about 30 percent of roughly 56,000 accidents between 2000 and 2012 in North America involved these types of multi-collisions, according to the National Highway Traffic Safety Administration (NHTSA)'s National Automotive Sampling System Crashworthiness Data System division. The airbag systems in today's cars don't always go off when the first accident occurs, and when a car goes through a secondary impact, the airbags may no longer provide the best safety. Hyundai's new system can read the positions of the car's occupants and react in a more beneficial way. It can quickly recalibrate after the first impact based on readings from the vehicle and the people inside, which allows the second part of the crash to trigger the airbags. As of now the system is still in development, but Hyundai Motor Group is planning to use it in both Kia and Hyundai vehicles in the future. Which models and which markets it will apply to first are yet to be determined. Related Video:

A verified hit, Kia Soul EV will come to new markets

Today at the Chicago Auto Show, Kia introduced a new off-road Trailster plug-in concept, but the real-world news was all about how the Soul EV will be traveling to places it hasn't gone before. When Kia introduced the Soul EV in Chicago last year, it said that the car would some day be available in five states: California, Oregon, New York, New Jersey and Maryland. Today, company executives said the car will be coming to more markets – they just declined to mention where, exactly. The Soul EV is currently sold in just 17 dealerships in California, Orth Hedrick, vice president of product planning at Kia Motors America, told AutoblogGreen. "For the next stage, we were originally planning on hitting the east coast, but we are changing that around a little bit. You'll see more availability," he said. Hedrick said that the change was prompted by the simple fact that the Soul is attracting new customers. "We went back to the factory and told them it's doing very well and it's now expanded beyond an EV, it's something bigger," he said. "It's helping us get a dialogue with completely new, different customer that we normally wouldn't see in a Kia store. So we would like the opportunity to take it further." We asked if customer interest in the compliance car caught the company off guard. Hedrick said that wasn't quite the right way to look at the history of the Soul EV. "When we looked at it originally, we were trying to go beyond the compliance part," he said. "We understood, of course, that we had to do it, but we wanted to showcase something that was really strong for us, which is the Soul, and we thought it would help build out the Soul family and bring more people to see us and that's exactly what's happening. It was a little more than compliance but I think we were kind of shocked how well it was received. It's been a huge hit." "Huge" in this case means bigger than Kia's original production capacity estimates, he said, without getting into specifics. It was "significantly more than what we originally planned for," he said. The Soul EV is built in Korea and the car is sold there, the US and will be coming to Europe as well. "I don't think they're in a position to ramp up quickly," Hedrick said, "They're in the process of ramping up more and we'll have an announcement, we hope, by New York, about where we're going to go to." The New York Auto Show media days start April 1, 2015.

Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Automakers keep rolling out their Super Bowl ads online days ahead of the actual game, but the extended cut of Kia's commercial for the 2016 Sorento is probably the best of the batch released so far. The spot does a great job of combining action and humor into a tight package, while showing off the CUV in the snow. The ad, titled The Perfect Getaway Vehicle, stars former James Bond actor Pierce Brosnan as he is pitched for the Kia commercial. Brosnan tries to imagine it all, but given a career mostly as a suave action star, he misunderstands the slightly more realistic style that the brand is going for.