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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Kia HabaNiro concept is an AWD electric wonder car for everyone

Kia filled its press release for the HabaNiro concept with so much bombast hoisted aloft by adjectives and acronyms that we don't know what to make of the actual concept. Conceived and designed at the Kia Design Center America (KDCA) in California, the HabaNiro's labeled "a whole new category of mobility – 'The Everything Car' or ECEV." The "fully-electric, all-wheel drive, four-seat wonder car" goes more than 300 miles between charges, has butterfly wing doors and Level 5 autonomy. On the other hand, considering this is a concept, the boasts and technology could be considered humble. The idea is that the compact four-door crossover is ready and intended to go anywhere, from urban errands to winding roads to "off-roading with confidence to remote wilderness adventures." The concept is 1.5 inches shorter than the production Kia Niro, six inches wider, three inches taller, on a wheelbase that's 5.2 inches longer. The butch exterior belies the close dimensional relationship, the HabaNiro clad in Snowdrift Pearl White paint set off by Satin Metallic Granite Grey cladding in front and an anodized Lava Red aero panel in back. The 20-inch wheels wear 265/50 tires, rubber just a fraction shorter than the BFG All-Terrains on the Mercedes-Benz Concept GLB. A satin aluminum skidplate, billet aluminum tow hooks, anodized Lava Red aluminum accents, and LED DRLs that pulse like a heartbeat ensure no one underestimates the conceptual attitude. The undisclosed battery powers two electric motors, one on each axle for e-AWD. Opening the butterfly doors uncovers a Lava Red interior. Unlike the electric Kia concept in Geneva reveling in its bouquet of screens, the HabaNiro cabin omits rectangular screens, knobs, and buttons. A full-width heads-up display on the windshield provides all the necessary info, projected from an instrument panel that doubles as a touchpad with "Sensory Light Feedback." That, along with the ability to project movies on the screen, sounds great during Level 5 operation. But when a human needs to drive... well, we need to see it in action. You can also sign us up for demos of the "Perimeter Ventilation System," which "quietly and evenly blows curtain of air throughout the cabin" and sounds like what you get on a Greyhound. And the patterned floor is lit with changeable mood lighting that "reflects onto surfaces within the cabin," which sounds like what you get in the club.

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.