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Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

Recharge Wrap-up: Kia Soul EV wins MotorWeek award, Virgin Hotels offering Tesla Model S rides

The Kia Soul EV has been awarded a MotorWeek's Drivers' Choice Award. Winning the honor for Best Eco-Friendly Vehicle, "The Kia Soul EV is the perfect EV," according to MotorWeek host and executive producer John Davis. "It has more power and range compared to other affordable all-electric vehicles. Plus, its funky style makes driving the Kia Soul EV really cool." The Soul EV has a driving range of about 93 miles on a single charge, and offers an interior roomy and comfortable enough to earn MotorWeek's praise. Read more in the press release below. Virgin Hotels will provide its Chicago guests car services in the Tesla Model S. Guests can get rides to and from the hotel in a red, dual-motor Model S P85D. Virgin Hotels offers the EV services as part of its sustainability program. "Tesla is the hottest electric car on the road right now, and we're elated to provide our hotel guests with this chic house-car service while also helping to reduce our carbon footprint," says Virgin Hotels vice president of sales and marketing Doug Carrillo. "For Virgin Hotels it's important to provide services our guests desire but do so with the environment in mind whenever possible." Hyundai has announced the first lease of its Tucson Fuel Cell in Canada. Hyundai chose the Vancouver couple, Jennifer Ma and Clayton Crawley, as the first buyers in part because they live near both a dealership and a fueling station, the latter of which sources its hydrogen from a chemical company that produces the gas as a byproduct. Crawley, whose children love the beach, says, "Getting there while reducing our environmental impact will be awesome." Read more at Automotive News. The Federal Transit Administration (FTA) is providing $30 million in grant money for Proterra electric buses. Six transit agencies will buy 28 of the EV buses for a variety of projects. Proterra CEO Ryan Popple calls the funding a "tremendous validation for the company." In total, the FTA is handing out $55 million in grant money for the deployment of American-made electric buses. Four other agencies will receive buses from BAE Systems and New Flyer as part of the program. Read more at Charged EVs. Kia Soul EV Wins 2015 MotorWeek Drivers' Choice Award Kia's First All-Electric Vehicle Wins Best Eco-Friendly Honor - Soul EV praised for funky style, power, range and roomy interior - MotorWeek's annual list of winners serves as a buying guide for the show's nationwide audience CHICAGO, Feb.

Kia teases next-gen K5 in South Korea, foreshadows our Optima

Now that the redesigned Hyundai Sonata is down the road burning gas, Kia's loading the next-generation Optima into the chute. The automaker teased the South Korean-market K5 — our Optima — on Facebook, revealing a sedan that will bring a new attitude to the midsize competitor. The sketches largely line up with spy shots we got a couple of months ago, starting with the clamshell hood running down to a narrower, wider tiger nose grille. Two creases in the center of the hood bracket the Kia logo. We can't know what trim is on display in the rendering, but the pictured upper and lower grilles give up the mesh pattern on the current car for horizontal strakes. A pair of DRLs frame the front fascia, the Z-shaped light signature longer and more abstracted than that on the Cadenza sedan.  The profile includes a couple of signature strokes that create a wholly different impression. Moving the side mirrors to the doors emphasizes the sharp takeoff point for the greenhouse, emphasized with a chrome trim strip that could have come off a stretched Aston Martin DB11. Instead of the rear glass behind the C-pillar picking up from the edge of the backlight as on the current car and forming their own profile, the sketch show a faster glass design angled back to follow the shape of the roof. Lower down, the character line in the sketch rises from the front wheel arch to the rear door, then falls sharply to the rear wheel arch. We can't make out this line in any of the spy shots, though. The rear gets a lot edgier. It's possible the chrome greenhouse trim dips around the bottom backlight to form a single line around the car. A short decklid is backed by an integrated lip. A single taillight of dashed LEDs runs across the width, bookended by a tight V shape.  Wholesale change inside stresses the horizontal span. A slightly modified steering wheel sits ahead of a digital dash cluster. A second widescreen sits atop an instrument panel cut by wide, narrow vents and marked by fewer buttons. On the center console, the shifter's replaced with a rotary knob.  A debut could come before the end of the year, the sedan likely a 2021-model-year offering. Engines should mirror Sonata powertrains, consisting of a 1.6-liter four-cylinder and a 2.5-liter four-cylinder shifting through an eight-speed transmission, and a more powerful turbocharged four-cylinder expected to join the lineup.