2011 Kia Rio Lx on 2040-cars

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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

UPDATE: Kia K900 revealed, first in leaked shots, now in official photos

We have been posting sketches and teaser images of the upcoming Kia K900 sedan, but photos of the real thing are already available in South Korea. Some presentation slides of the car, wearing the name "K9" (that's what it's called over there), are now online on Kia's own website and in the photo gallery above. The restrained appearance conveyed in the sketches is present in the final car. There's still something German about it, with detail choices reflecting current BMW and Mercedes offerings: The front grille is certainly about as big as BMW 7-series' kidneys these days. The lights' LED accents are clearly visible in all photos. Fitting the car with real-life wheels definitely makes it lose something striking that the sketches had, but that is the case with all concept design sketches. The interior ambience depicted in the penned sketch has translated well to the photograph-like render: it will be interesting to see how the promised mood lighting modes will affect the interior. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Earlier, screenshots of the slideshow have made it online on a Korean motoring site, as well as this "Job #1" style photo taken at a manufacturing facility. They showed March 20th as a date for the online unveiling, and the K9 microsite came online today. Kia has also published this commercial of the new car on YouTube. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kia announced that the car will be shown officially at the New York International Auto Show, but the date on the slideshow already promises something, perhaps local, for tomorrow. Related Video: Featured Gallery 2019 Kia K900 official images Spy Photos Kia Luxury Sedan kia k900

Next-generation Kia Optima spied for the first time

On the heels of the completely redesigned Hyundai Sonata, one of our spy photographers has finally caught the next-generation 2021 Kia Optima out testing. It makes sense the family sedan would appear soon, since it will undoubtedly be based on the Sonata just like past Optimas. Unlike the Sonata, though, the new Optima looks like a very evolutionary design. The headlights are still wide and low in the nose. The "tiger nose" grille sits between the lights. It looks as though the grille may be a bit thinner than on the current model. The overall profile is still similar to the current model and the Kia Stinger, and it appears Kia will continue to have some interesting lines connecting the rear pillars and the roof. Among the subtle differences are a revised greenhouse. The pieces of glass just ahead of the C-pillars follow the curve of the roof more than the somewhat upright pieces on the current car. The rear taillights, though still thin and wide, now appear to protrude from the rear. This particular version also appears to have fake tail pipes. Though this is the first time we've seen the Optima, and it's still well-camouflaged, we expect to see the car revealed sometime next year. The reason is that the Sonata it's based on is nearly on sale, so a lot of the Optima's development is probably finished. It will likely share the Sonata's powertrains, which for now include a 191-horsepower naturally aspirated 2.5-liter 4-cylinder and a 180-horsepower turbocharged 1.6-liter 4-cylinder. Each of these is mated to an eight-speed automatic. A more powerful turbo four-cylinder should be available in the near future.