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Kia EV9 wins 2024 World Car of the Year and World Electric Car at New York Auto Show

The Hyundai Group refuses to release its kung-fu grip on winning prestigious vehicle awards, especially those for electric vehicles. In 2020, Kia took the overall World Car of the Year (WCOTY) title with the Telluride, won World Performance Car with the EV6 GT, and won the World Urban Car category with the Kia Soul EV. In 2021, after the Hyundai Group walked away with nothing but a free lunch, the Hyundai Ioniq 5 won the 2022 World Car of the Year laurels, plus World Electric Vehicle and World Car Design of the Year, followed in 2023 by the Hyundai Ioniq 6 winning the same three awards. Kia returns to the top step today, the new EV9 announced at the New York Auto Show as the 2024 World Car of the Year and World Electric Vehicle. Because the South Koreans like to do this in threes, the Hyundai Ioniq 5 N won World Performance Car.  One hundred automotive scribes from 29 countries tested 38 vehicles for the main prize. The qualifications for entry are that a car must exceed 10,000 units in production annually, be on sale in at least two major global markets, and be priced below the luxury options in their respective regions. The EV9 beat the BYD Seal and the Volvo EX30 to the WCOTY title. Thirty-two cars vied for honors in the electric category, the EV9 outdoing the BMW i5 and the Volvo EX30. The German and the Swede aren't leaving New York with nothing, however, as the BMW 5 Series and i5 won the World Luxury Car title, and the EX30 won the World Urban Car trophy.  The Hyundai Ioniq 5 N outdid 16 other performance cars. We're sure there are engineers in Germany looking hard into their beer right now, the Ioniq 5 N pipping the M2 and XM to the victory circle.  The surprise of the bunch is the inclusion of the Toyota Prius, the global hybrid icon thrashing 70 other entries to win the 2024 World Car Design of the Year award. The other two finalists? The Ford Bronco and the Ferrari Purosangue. Ladies and gentlemen, give it up for the Prius. 

Kia teases K5/Optima again, in two different ways

When Kia teased a drawing of the third-generation K5 sedan for the Korean market — our Kia Optima — the pictured red sedan adopted a fastback shape and detailing somewhere in between evolution and revolution. The South Korean automaker has teased the K5 a second time with two different takes on the next-gen four-door, one of them tipped all the way to the side of revolution, the other presenting a refined evolution. The revolutionary takes (second and third in the gallery above) look as if the spirit of SEMA bled across the Pacific to Seoul. In these two drawings, the K5 has been lowered, widened, given a jutting front fascia rife with intakes, set on giant wheels with rubber-band tires, and slathered in color-shifting violet and lavender paint. The leanness makes the family sedan look more like a coupe, especially from the hippy and winged rear three-quarter.  The evolutionary take (the silver car that's first in the gallery), found on Kia's Korean site, looks more like the car everyone has a chance of getting. The drawing provides a handsome basis for the exaggerations in the other renderings; everything's here from the SEMA-fied version, only toned down. We gather that, on the outside, designers intend to make their statement with the sheetmetal behind the B-pillar. The lines create a fastback profile, stressed by the chrome cradle running from one A-pillar, around the backlight to the other A-pillar. If the shutlines are accurate, the decklid will be split by a dark portion that acts to extend the rear window graphic and a body-colored panel. Racy vents aft of the rear wheels tie into wide chrome exhaust finishers and a prominent, slatted diffuser.  Kia's thrown a lot of copy at what it's going for with the next K5/Optima, talking about the "evolution of dynamics" and noting how this car will turn the "Tiger Grille" into the "Tiger Face." Part of that involves merging elements of the grille and headlights into a more organic piece. The K5 looks like it will adopt a restrained version of the new headlight-grille combination recently shown on the redesigned Hyundai Grandeur (our Azera, no longer on sale here). We'll be seeing more of it in the future.

Kia slices K900 pricing amidst slow sales

Kia is learning the same hard lesson that Volkswagen learned so many years ago – it's not easy for a volume brand to sell a luxury car. The K900 luxury sedan has suffered through slow sales, moving just over 1,300 vehicles last year, and now the South Korean company is trimming the cost of entry to entice consumers. A new K900 Premium lowers the sedan's price by $5,000, from $59,500 to $54,500, not including a $900 destination charge, Motor Authority reports. While the price is lower, previously standard items, such as LED headlights, Nappa leather and a 17-speaker Lexicon stereo have been packaged as part of a new Luxury trim, which will maintain the original starting price. The two-tier scheme will force consumers to make a new decision about their K900, but that won't extend to the brute under the hood. A 5.0-liter V8 remains a standard item, making even the K900 Premium a tempting option for anyone that values straight-line thrust in a comfortable package. What are your thoughts? Is Kia merely rearranging the deck chairs on a sedan-shaped Titanic, or do you think trimming the price will do some good for the slow-selling K900? The new price is already reflected on Kia's consumer website, so head over, mess about and then come back and have your say about the move in Comments.