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2015 Kia Soul EV Prototype

Spend a few days chatting with the good people of Seoul about their neighbors to the north, and you'll find a pattern emerges. When they first start talking, South Korea's citizenry speaks openly and ardently about seeking reunification with their North Korean brothers and sisters. Yet once you get beyond casual conversation, you'll find that those hopes and wishes aren't all that they first appear to be. Quite reasonably - and despite everyone's best intentions - there's genuine fear that opening the border with communist North Korea would severely tax South Korea's finances, infrastructure and daily lives. It's almost as if reunification feels like something the general public has to say they want, even if they're really not buying into the reality.
It's kind of like the way American consumers and the media have been crying out for electric and hybrid automobiles, yet when it comes time to vote with their pocketbooks, their hearts just aren't in it. There are potential financial and infrastructure concerns, along with lingering worries about how well EVs will integrate into their daily lives. Today, hybrids and plug-ins make up about three percent of new vehicle sales, and the vast majority of those models are gas-electric models - one in particular. Pure electrics aren't yet even a drop in a very large bucket. It's exactly this uncomfortable dichotomy that rings in our heads as we drive through the traffic in Namyang at the wheel of a 2015 Kia Soul EV prototype.
Of course, one can't blame Kia for developing an electric car - it has California's zero-emissions mandates to meet, regardless of whether the segment's sales suggest there's a sound financial strategy attached. Kia officials we spoke with at this early drive of the company's electrified 'box' car seemed to tacitly acknowledge the Soul EV's difficult business case, but pointed to the company's effort to reduce its CO2 output as part of its reason for being. And besides, their beancounters' industry-wide projection for global EV sales in 2018 is 600,000 units, so there's got to be room to grow, right?

Kia bringing Habaniro concept to New York Auto Show

Hyundai and Kia have a full docket planned for the New York Auto Show. We know Hyundai's bringing the Venue subcompact crossover for "urban entrepreneurs," Kia will debut a compact crossover originally conceived for the Indian market. and across the luxury aisle, Genesis will pull covers off an electric show car and the U.S.-market G90. Seems Kia has something else besides: Just Auto says Kia's NY debuts will include the Habaniro concept, and Carscoops caught a photo of it in a NY show newsletter. The misspelling of Habanero, from the same company responsible for the Sorento and Mohave, must be intentional and might make family ties to the Kia Niro. Just Auto says the small, squat crossover is about the size of the Niro, yet the zesty Habaniro concept separates itself from the tapioca Niro in numerous ways. The barricade front end dispenses with the brand's tiger nose grille in favor of a stylized brace that connects both fenders above a husky skid plate. A thin LED breaks into several angles across the fascia to break up the expanse of black brace and banded grille. Based on the front end alone, we wouldn't be surprised if the Habaniro ended up in the next " Tron" franchise installment. Whereas the Niro's a four-door, the Habaniro concept believes three doors is enough, the passenger portals on the side featuring flush door handles that span the door shutline. The glasshouse is cut short aft of the doors to make room for a red slash running from roof to wheel well, a graphic that reminds us of the 2013 Peugeot 308 R concept. From there, cue the requisite enormous wheels, clad in beefy all-terrain rubber. Also notice the lack of side mirrors. We can't wait to find out what this is about. Just Auto had one last tidbit on the compact Kia crossover we knew about before. The name Tusker has been mooted as the global moniker, it seems Trazor could also be in the running. The new offering will slot in below the Sportage and Niro, above the Soul.

Hyundai, Kia to temporarily close U.S. plants in path of Irma

SEOUL — South Korea's Hyundai and sister car maker Kia said on Monday they planned to temporarily shut down plants in the United States to avoid potential damage from Hurricane Irma. The shut down comes at a time Hyundai's U.S. sales have fallen more than the market average, and after it recently announced plans to expand its SUV lineup and launch a pickup truck in the market in an attempt to reverse the slide. In a statement, Hyundai Motor said it would suspend operation of its Alabama plant for two days - between Monday and Wednesday — while Kia Motors will stop operation of its Georgia plant for one day - between Monday and Tuesday. The suspension is expected to result in lost production of about 3,000 vehicles for both, the Yonhap news agency earlier said on Monday, citing a Hyundai Motor group spokesman. A Hyundai spokeswoman declined to comment on the number. Hurricane Irma took aim at heavily populated areas of central Florida on Monday as it carved a path of destruction through the state with high winds and storm surges that left millions without power, ripped roofs off homes and flooded city streets. Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9 percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. Reporting by Joyce LeeRelated Video: Plants/Manufacturing Hyundai Kia alabama