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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2018 Kia Stinger GT Long-Term Update | Shake, rattle and roll

I look forward to the Detroit Auto Show almost every year. I moved out west, so traveling back for the show offers me a chance to visit the place I grew up, to see what some automakers are bringing to the roads in the upcoming year and to drive some of the long-termers that call our Birmingham office home. This year, that meant our sporty fastback, the Kia Stinger GT. As a senior video producer, I don't pack lightly. There's tons of photo and video equipment to haul around in addition to my luggage. Although the Stinger's hatchback cargo area has plenty of space, I still needed the back seat, which isn't as spacious as I expected for such a large car. Confirming that, when I offered to drive my family around, they took one look at the back seat and instead chose to sit in the third row of their Buick. Our Stinger is also shockingly red. The exterior is a gorgeous shade named HiChroma Red, but the interior's Nappa leather is red, too. This is a bit much for me and apparently I'm not alone since this combo is no longer available for 2019. After getting over the color, though, I found the interior to be quite comfortable. Both the front seats and steering wheel are heated, which is a blessing in frigid January Michigan weather. My only gripe is that, even on freshly paved Michigan roads, the rear window tends to rattle. Speaking of unwanted noises, after only 10,000 miles, the Stinger has a creak in the front passenger side door that can only be described as painful. I had been warned ahead of time by Associate Editor Reese Counts, but I was still taken aback by how bad it is. Expect an update on a potential remedy to that soon. The roads in western Michigan look nothing like those on the state's east side, with twisty, modestly hilly roads in favor of the flat, grid-like structures typical of Metro Detroit and other eastern cities. This made driving the Stinger a real treat. Its 365 horsepower and 376 pound-feet of torque is refreshing, and the eight-speed automatic disappears into the background, almost unnoticeable, which is the way I prefer automatic transmissions to perform. The Stinger's 3.3-liter twin-turbo V6 sounds quite good, too. Starting it up every morning put a smile on my face. A price of $46,620 may seem like a lot to pay for a Kia, but the Stinger feels worth it. That said, the MSRP isn't the only high cost associated with this car.

2014 Kia Optima Hybrid shows its freshened face

Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle - the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.
The new look is really the only news here, with a reworked front fascia that combines restyled Hybrid-specific LED lighting elements and new enhancements that Kia says improves aerodynamics. A similar touch-up has been given to the rear end, and new 16- and 17-inch wheel designs are also available.
Under the hood, the Optima Hybrid's powertrain is unchanged, the four-cylinder gasoline-electric system still putting out a combined 199 horsepower and 235 pound-feet of torque. Fuel economy is also unchanged for 2014, with the LX model estimated to achieve 36/40/38 miles per gallon (city/highway/combined), and the higher-grade EX estimated to net 35/39/37 mpg.