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Kia Niro sets arbitrary Guinness World Record for fuel mileage and nobody cares

For an individual, setting or breaking a Guinness World Record is something worth bragging about at the pub. For a company, it's a marketing tool. The Niro crossover is Kia's first dedicated hybrid, with a company-estimated 50 miles per gallon combined rating, which is enough to set it apart. A world record, though, sounds cool and official, even if they're a dime a dozen these days. Kia presumably paid Guinness its consultation and licensing fees, created a new record category, put hypermiler Wayne Gerdes and co-driver Robert Winger behind the wheel, and off they went to create a very specific piece of history. The record Kia set with the Niro is for the lowest fuel consumption driving across the USA from coast to coast in a hybrid car. The final score: an impressive 76.6 mpg. The stock 2017 Kia Niro traveled 3,715.4 miles from Los Angeles City Hall to New York City Hall on just over four tanks of gas for a total of 48.5 gallons. This isn't the first time Kia and Gerdes have made it into the book you used to love to flip through at your grade school book fair. In 2011, the pair set a Guinness record by driving through the lower 48 states in an Optima Hybrid getting 64.55 mpg. A Honda Insight now holds that record (74.34 mpg). As Guinness World Records become increasingly abundant, they might mean less to the general, non-record-holding public. They're still a source of pride for the record holders. "We're extremely pleased with the Niro's record-breaking performance," says Kia product planner Orth Hedrick. "We set out to build a vehicle that offers real-world utility, great looks, and fantastic mileage, and setting the Guinness World Record title confirms our achievement." Building a dedicated hybrid crossover from the ground up is hard work. 76.6 mpg is an achievement. A Guinness World Record? Anyone can do that. Related Video: Featured Gallery 2017 Kia Niro Sets Guinness World Record Related Gallery 2017 Kia Niro: Chicago 2016 View 16 Photos News Source: Kia Green Kia Fuel Efficiency Hybrid hypermiling kia niro

Kia teases sporty hatchback concept ahead of Detroit

The UK arm of Kia just released a teaser image (click to enlarge) for a new concept car that will be unveiled next month at the Detroit Auto Show. With little information to go on, the single overhead shot of the unnamed concept shows that it will be a two-door hatchback with a 2+2 seating configuration.
The brief press blast, which is posted below, promises that this is a new concept vehicle, so it's unlikely that it has anything to do with the similarly shaped Provo Concept that Kia showed off earlier this year at the Geneva Motor Show. Kia says that it will release more images of the concept soon, but it won't divulge the full details about the car until Detroit.

2020 Kia Soul teased ahead of L.A. Auto Show debut

We've seen Kia Soul prototypes in spy shots a few times now, and they've all been carefully covered up. This often means that we'll be waiting awhile before the car is revealed, but that's not the case with the Soul. It's coming to the L.A. Auto Show in just a couple of weeks, and Kia released a teaser to announce the reveal. The teaser shows the rear pillar from the side. As expected from the prototypes, the Soul retains its boxy design. It also has the upswept rear windows that create a very thick rear pillar. The new Soul does adopt the popular floating roof design, created in this case by a matte-black plastic piece in which the Soul logo has been embossed. The taillight's overall design is similar to the current model, with it rising vertically along the rear pillar. But it looks as though it may wrap around the top of the roof now. As we've seen from spy shots, the new Kia Soul will adopt some other interesting design cues. The aforementioned taillights also extend inward into the rear hatch. The headlights at the front feature a slim, full-length portion up top that appears to only have the running lights. Below are large light pods that, like on the Hyundai Kona, probably house the actual forward-illuminating lights. Kia confirmed in the teaser that it will offer versions of all the current Soul models with this new generation. That includes the base-level models, the sporty Turbo model, and the electric Soul. We've seen these iterations testing. The Soul Turbo looks aggressive with a new center exhaust outlet. The Soul EV has many blocked-off grilles like so many electrics, but more interesting is that a display inside the car suggested it will have a range of over 200 miles, similar to the Niro EV. We'll have all the details when the Soul makes its debut at the L.A. Auto Show, so stay tuned. Related Video: Image Credit: Kia Green LA Auto Show Kia Crossover Hatchback Economy Cars Electric kia soul ev