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Kia previews off-road Sorento for SEMA

Kia hasn't told us much about what it has in store for us at SEMA this year. But it is giving us a glimpse of what's to come in this latest teaser video. The short clip provides a sneak peek at the PacWet Adventure Sorento, an evidently rough-and-tumble take on the Korean automaker's midsize sport utility vehicle. Just what's going into it remains to be seen, but we can already see part of the package. There's a new tubular and sheetmetal front bumper, a snorkel intake, roof rack, winch, auxiliary lighting, knobby tires, and a Kermit-green paint job. We'd expect some sort of jacked-up suspension, too, considering this custom is for the aftermarket-obsessed crowd at SEMA. Given the brief statements Kia has issued to date, it would appear that the Sortento is just one of a variety of vehicles the company is preparing for the Vegas tuner expo. Each is poised to represent a different American region, and we're looking forward to seeing how the others take shape, as well. Related Video: 10/23/15 2015 SEMA PACWEST ADVENTURE SORENTO TEASER As Kia heads to SEMA 2015 to celebrate the American Road, here's a taste of the PacWest Adventure Sorento, a tough, off-road utility vehicle equipped with custom suspension, snorkel intake system and a paint scheme inspired by the lush forests of the region. ### 10/20/15 Kia Teases SEMA 2015 Kia is headed to this year's SEMA show to celebrate America's love for the open road and the diverse car cultures spanning the many regions of this country. Enjoy this high-speed coast-to-coast tour to whet your appetite for what we will unveil November 3rd in Las Vegas. More to come. #KiaWanderlust

Kia Niro crossover is the company's first dedicated hybrid

Kia arrives in Chicago this week with the Niro, an all-new hybrid crossover joining the company's growing electrified lineup. It's not Kia's first hybrid, but it is the first dedicated hybrid, designed from the ground up with gasoline-electric power. Following the Niro concept from the 2013 Frankfurt Motor Show and the teaser images that followed, the production Niro joins the Soul EV and Optima Hybrid in the automaker's EcoDynamics line. Though full specifications and dimensions have yet to be revealed, the Niro rides on a 106-inch wheelbase to slot it size-wise in between the smaller Sportage and larger Sorento. The parallel hybrid powertrain mirrors that of the Ioniq – which is, in turn, parent company Hyundai's first dedicated hybrid and which we're not expecting to see in person until next month. The system pairs a 1.6-liter four with an electric motor, a lithium-ion battery, and a six-speed dual-clutch transmission. The sum total is 146 horsepower and 195 pound-feet of torque, and a projected fuel-consumption rating of 50 miles per gallon. View 18 Photos According to Kia's product guru Orth Hedrick, the company has tuned the Niro for "the best combination of outstanding mpg, an engaging driving experience, utility, and most importantly, a stunning design that doesn't shout 'hybrid'." Of course the taller, less streamlined form means it won't cut through the air like a more streamlined sedan or hatchback would, but it's still much slipperier than most crossovers: its drag coefficient of 0.29 comes a lot closer to the Ioniq's 0.24 than it does to the Soul EV's 0.35. We'll wait to see it in person before we decide how that streamlined crossover styling comes across. But for now you can scope out the full details released thus far in the press release below. ALL-NEW 2017 NIRO HYBRID UTILITY VEHICLE ARRIVES IN THE WINDY CITY FOR GLOBAL DEBUT AT CHICAGO AUTO SHOW Kia's Hybrid Utility Vehicle Boasts a Number of Firsts for the Brand, Including an All-New, Dedicated Eco-Car Platform and Unique Hybrid System • Niro is a no-compromise package, maintaining the style and appeal of a utility vehicle while offering outstanding fuel economy with a targeted 50 mpg combined • Niro challenges the hybrid-electric segment with an innovative hybrid system that directly contributes to a dynamic driving experience CHICAGO, Feb.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.