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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Next-gen 2021 Kia Sorento spied testing in the Alps

Kia just launched the new three-row Telluride into the world, but that doesn't mean its original seven-passenger model is going away. Far from it. The camouflaged vehicle you see here is the next-generation Sorento caught testing in the Alps while undergoing some strenuous trials. One of those happened to be towing a BMW X5, as seen in the photos. Due to the heavy amount of cladding and wrappings, it's difficult to pick out specific styling elements. However, we imagine the front fascia is going through a massive change up. It's tough to say what direction they're heading, but the openings do mimic what we see on the vehicle today. The current Sorento doesn't have an upright, tough appearance, and the prototype we see here doesn't appear to be a massive change in the status quo. Kia made the Telluride its big, butch crossover, so differentiation with that SUV is most likely necessary. Moving along the side, Kia appears to have changed up the mirror position, placing them below the window line on the doors instead of above in the A-pillar area. We can't see the door handles or body lines, but we'll assume Kia has something new and interesting cooked up under there. Finally, the most mysterious part of all is the rear end. Kia broke out the massive body armor for this one, making sure nobody can tell what's going on underneath. Perhaps the rear-end design is where we'll see the biggest changes for the Sorento. We don't imagine there will be anything extreme like a chopped and angled roof/rear window for styling purposes, though, especially if the Sorento intends to keep all three rows open for business. That said, the existence of the Telluride could prompt some changes to the vehicle's purpose in Kia's lineup. Even though Kia gave the Sorento a light refresh for 2019, this next-generation model is probably coming in the next couple years. Kia used a very light brush for that mid-cycle refresh, and this update will signal a totally new generation of the SUV. We'll expect to see new powertrains, possibly with electrification in the form of a hybrid or plug-in hybrid come into the fold. We didn't get a look inside, but given the current Sorento and luxurious new Telluride, we'd have high hopes for something quite nice.

Kia Stonic is a compact crossover with a weird name

With Hyundai on the verge of revealing its new Kona subcompact crossover, it isn't surprising that Kia has one to show as well. It's called the Stonic, which is a fairly bizarre name with an equally odd origin. "The name 'Stonic' combines 'Speedy' and 'Tonic,' which refers to the first and last note in the musical scale," Kia explains. "Thus, 'Stonic' suggests that the vehicle is agile and offers something new and fresh in the compact SUV segment." It will be interesting to see if Kia sticks with the name, especially considering it's only one letter away from the name of a certain Chevrolet. Funky name aside, the Stonic looks like it will be fairly handsome, if a bit conventional-looking for a segment that includes the Nissan Juke and Toyota C-HR. The renderings show the car adheres to Kia's design language with organic curves and the corporate Kia grille. It then adds chunky features like beefy fender arches and a thick, raked C-pillar, all of which are bolstered by prerequisite black plastic cladding and aluminum-look faux skid plates. The interior doesn't get any more adventurous. In fact, comparing the rendering with the interior of the new Kia Rio, they look just shy of identical. The only visible differences are a slightly different dash pad over the passenger air bag, and slightly altered air vents. Though the base vehicle isn't exactly revolutionary in its design, it does sound as though owners will be able to personalize it a bit. Kia says the Stonic is "the most customizable Kia ever." Exactly how this will be realized is yet to be seen, but expect many options for interior trim, exterior colors, wheels, and more. We'll also learn the details soon, since Kia says the car will go on sale later this year. Related Video: Kia Crossover Economy Cars hyundai kona