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Genesis' decision to build the Electrified GV70 in America is a sign of things to come

As Steely Dan famously sang, they call Alabama the Crimson Tide. Here in Montgomery, we’re knee-deep in a Green Tide thatÂ’s transforming the business of building and selling cars. The high-style Genesis Electrified GV70 emerging from Hyundai Motor Manufacturing Alabama (HMMA) is the first Genesis built outside South Korea. ItÂ’s only the second made-in-America EV from a foreign-based automaker, after the Volkswagen ID.4 whose Tennessee production kicked off in July.  Get ready for many more. Spurred by the Inflation Reduction Act — whose final interpretations and outcomes remain in Washingtonian flux — automakers foreign and domestic are scrambling to onshore EV-and-battery production to boost American jobs and security, as a condition to securing lucrative tax incentives for manufacturers and consumers. Beginning in 2024, qualifying for EV credits may even require sourcing a hefty percentage of minerals and other battery materials from America or approved trade partners, a list that conspicuously does not include China or Russia. As things stand, that sticking point could make a vast number of 2024 EVs ineligible for purchase credits; though leasing a vehicle may still earn dealers a $7,500 commercial credit that they could pass along to consumers, as most currently do for EV lessees.  The electric version of GenesisÂ’ most-popular SUV is the avatar of Hyundai MotorÂ’s $10 billion American EV investment, which is expected to foster up to 8,000 good-paying jobs. Even thatÂ’s a fraction of what Atlas Public Policy estimates to be $128 billion in industry-wide investment in AmericaÂ’s EV, battery and recycling capacity through 2030 alone. HyundaiÂ’s planned onshore footprint includes a new battery factory northwest of Atlanta, and a $5.5 billion EV factory near Savannah that aims to produce Hyundai, Kia and Genesis EVs beginning in 2025. Beginning that year, Genesis says every new model introduced will be an EV, with no fossil-fuel option. And Genesis plans to phase out gasoline-powered models entirely by 2030, a similar timeline to luxury brands including Volvo and Cadillac. In Alabama, where Hyundai also builds the Elantra, Sonata, Santa Fe and Santa Cruz, an Electrified GV70 is hoisted onto a lift for the final stop on its 16-hour assembly journey.

2019 Kia Forte revealed | Bigger interior, Stinger-ish styling and 35 mpg

Even though it was updated for the 2017 model year, Kia has decided the time is right to completely redesign the Forte compact sedan. And the end result is a generally handsome car that looks more exciting in some ways, but less so in others. The front of the car is easily the highlight. It pulls from the sensational Stinger for its angrier headlights with aggressive "X" motifs, along with big side intakes and a more shapely grille. The lower grille is very wide and looks menacing in black. Some added creases to the hood and fenders also provide a muscular look absent on the rounded current model. What's disappointing is that the Forte's sides are rather boring. The only visual interest in the slab flanks are the soft shoulder line under the windows, and a crease at the bottom. Even the window line is a simple straight line, unlike the line on the current model that plunges low at the front and sweeps up to the back. Fortunately the tail brings back a modicum of style with nicely detailed lights, complete with a full-width section, and a nicely flared out rear bumper. The new Forte is also a bit larger than the old model. It's 3.2 inches longer, and 0.7 inch wider. Kia says this provides the Forte with more passenger space and cargo space. Specifically, the trunk is 15.1 cubic feet, which is 0.2 cubic foot larger than the current model. Kia hasn't announced whether a hatchback will be offered with this new generation. Besides the extra space, the Forte's interior is much more attractive than the monochrome cocoon of the current model. It has more contrast in materials and colors, and a trim, wide-looking dashboard. It also features a standard 8-inch touch screen infotainment system. Wireless charging, a 320-watt Harman Kardon sound system, and some additional driver aids will be available as options. Kia has only revealed one engine for the new Forte. It's a 2.0-liter Atkinson-cycle four-cylinder, now featuring a cooled exhaust-gas recirculation system. It makes the same 147 horsepower and 132 pound-feet of torque as the current Atkinson-cycle model, but Kia is expecting it to get notably better fuel economy. The final numbers have yet to be revealed, but Kia is targeting 35 mpg combined. For reference, the current Forte economy king is the automatic-equipped Atkinson-cycle car that gets 32 mpg combined, along with 29 mpg city and 37 on the highway.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.