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Kia unveils Horki sub-brand in China, kicks off with concept car

While we were busy ogling new vehicles like the Mercedes-Benz GLA Concept, Maserati Ghibli and Hongqi L9 at the Shanghai Motor Show, Kia was busy unveiling an entire brand. Through its Chinese joint venture, Dongfeng Yueda Kia (or DYK), the South Korean automaker has introduced its new Horki sub-brand and a concept car, simply called the Horki Concept.
The name Horki comes from the combination of two Chinese characters "Hor" and "Ki," which translates to "China driving." As this suggests, the brand will only be offered in China, and this concept sedan shares its platform with the 2014 Kia Forte. We didn't happen to catch the car live at the auto show, and apparently neither did Kia, since it only provided us with some drawings rather than live (or even studio) shots of the actual concept car. Thankfully, our friends at Newspress managed to ferret it out, so we have a couple of live pics to share after all.

Superman joining Kia's Justice League-themed fleet of vehicles

Kia is teaming up with the Justice League once again to create another show car that will be on display at the Chicago Auto Show. At the 2012 SEMA Show, Kia showed off various models inspired by DC Entertainment characters Batman, Aquaman, Flash, Green Lantern and Cyborg, but a Superman-themed Kia Optima Hybrid will roll into the Windy City for next week's show.
In the above drawing, we only get to see a small portion of this car inspired by the Man of Steel, but it will have the requisite red-and-blue paint scheme with Superman's shield on the hood (subtle, it is not).
The previous cars include the Batman Optima, Aquaman Rio, Flash Forte Koup, Green Lantern Soul and Cyborg Forte. All six cars were created to raise awareness for the "We Can Be Heroes" campaign, which helps families in eastern Africa affected by drought and famine.

Kia recalls over 50k new Soul compacts over steering issue

Kia is recalling certain 2014 models of its adorable Soul due to a bad adhesive used in the steering system. According to the bulletin from the National Highway Traffic Safety Administration, the "thread-locking adhesive" that attaches the plug between the pinion gear and steering gear assembly could come loose.
Should that happen, the condition could lead to a "loss of steering," which, of course increases the likelihood of a crash. The 51,641 affected cars were built between July 21, 2013 and January 17, 2014. There have been no reported accidents, let alone injuries or deaths due to this issue.
Kia is in the process of notifying owners of the affected vehicles as well as dealers in possession of the faulty Souls.