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2018 Kia Niro bests Prius and Ioniq with IIHS Top Safety Pick Plus rating

The Insurance Institute for Highway Safety has recently tested the 2018 Kia Niro, and the car came out well. The organization gave it the Top Safety Pick+ award, which goes to cars that meet the organization's most stringent safety requirements. While good on its own, the Niro's new commendation also stands out because its corporate cousin, the Hyundai Ioniq, and its close competitor the Toyota Prius only received the plain Top Safety Pick award. The Niro earned this score by getting a "Good" rating, the highest IIHS bestows, in every single crash test, including the difficult small overlap test for both passenger and driver. It also received a "Good" rating for its optional HID headlights, and the optional forward collision prevention system managed to prevent a collision at speeds up to 25 mph. This brings us to a caveat to the Niro's scores, though. The highly rated headlights and forward collision prevention system are options that don't come standard on base models of the Niro. The headlights only become available on the second-highest EX trim, and are standard on the top Touring trim. The forward collision prevention system is not available on the base FE trim, but it is an option starting with the second-lowest LX trim, and is standard on Touring. Related Video: Featured Gallery 2017 Kia Niro Hybrid: First Drive View 20 Photos Image Credit: Kia Green Kia Safety Crossover Hatchback Hybrid kia niro

2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.