2016 Kia Optima Lx Sedan 4d on 2040-cars

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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

2024 CES Mega Photo Gallery: Honda concepts, a VinFast truck and flying cars galore

The 2024 rendition of CES is coming to a close, and per usual, it was full of all the funky, futuristic tech the show is long known for. It’s also full of cars and legitimately forward-thinking tech related to cars, and we were on the ground to see it all and bring photos to you in this Mega Gallery.  A boatload of manufacturers attended and made big reveals, from the Star Wars-like Honda concept cars to a pickup truck from VinFast, the sort of debuts we got to see ran the gamut. Of course, there were plenty of reveals and vehicles on the floor that were even more outlandish than concepts from traditional OEMs like Honda and Mercedes. Check out this flying Xpeng car as an example. Or perhaps the flying Mansory car. Apparently, flying cars were a theme. Anyway, make sure you scroll down to check out the various reveals and photos of the cars and technologies revealed at the 2024 CES in our barrage of galleries. Honda 0 Series Honda 0 Series saloon 1 View 26 Photos VinFast Wild pickup VinFast Wild 10 View 10 Photos VinFast VF3 VinFast VF3 1 View 4 Photos VW GTI Prototype with AI-enhanced infotainment CES 2024: New Volkswagen GTI with AI-Enhanced Infotainment View 17 Photos Kia PBV Concept Kia PBV Concept platform View 28 Photos Sony Honda Mobility Afeela concept Afeela by Sony Honda Mobility View 5 Photos Hyundai Mobion Concept Hyundai Mobion Concept CES 2024 View 6 Photos Mullen Five RS Mullen 2 View 14 Photos Mansory Empower concept Mansory Empower concept View 14 Photos Hyundai Supernal S-A2 eVTOL Hyundai Supernal S-A2 View 13 Photos XPeng Aeroht eVTOL Flying Car XPeng Aeroht eVTOL?Flying Car View 6 Photos Verge TS Ultra verge-ts-ultra-ces-2024-electric-motorcycle-01 View 17 Photos Horwin Senmenti Maxi Scooter Range Horwin Senmenti 0 View 12 Photos BMW Teleoperated Valet BMW iX controlled with Remote Valet View 15 Photos Mercedes-Benz MB.OS infotainment Mercedes-Benz MB.OS infotainment system View 9 Photos Lamborghini Telemetry X Lamborghini Telemetry X View 5 Photos Related video: Green Motorsports CES BMW Ford Honda Hyundai Kia Lamborghini Mercedes-Benz Volkswagen Volvo Green Automakers Green Culture Technology Infotainment Smartphone Autonomous Vehicles Commercial Vehicles Concept Cars Polestar Infrastructure

2021 Kia Seltos rolls style and value into a subcompact package

When Kia unveiled the Seltos, a pocket-sized crossover aimed at young buyers, it didn't reveal whether we'd see the model in the United States. The wait is over, and the American-spec variant of the soft-roader made its debut next to the updated Kia Niro at the 2019 Los Angeles Auto Show. Named after Celtos, the son of Hercules, the Seltos falls in line with Kia's recent design language without aping styling cues from a bigger model. Flanked by swept-back headlights, the upright grille flows into a hood that's surprisingly tall and long considering the car's relatively small dimensions. The Seltos was developed with urban use in mind, but it can tackle light off-roading thanks in part to an angled front bumper that increases its approach angle, and 7.2 inches of ground clearance. Kia explained it paid special attention to the materials the passengers see and touch, and it made the cabin as spacious as possible. It promised an abundance of cargo space, though it didn't provide specific figures, and noted every trim level comes with reclining rear seats. Buyers have a pair of four-cylinder engines to choose from. The entry-level unit is a naturally-aspirated, 2.0-liter that delivers 146 horsepower and 132 pound-feet of torque. Front-wheel drive and a continuously variable transmission (CVT) come standard, and all-wheel drive is available at an extra cost. Motorists seeking more power can move up the trim level hierarchy to unlock a 1.6-liter turbocharged to 175 horsepower and 195 pound-feet of torque. It's also offered with front- or all-wheel drive, but it channels its power to the driven wheels via a seven-speed dual-clutch automatic. While Hercules' lineage allegedly includes several Spartans, the Seltos is anything but. It comes with Android Auto and Apple CarPlay compatibility, and it's the first Kia offered with an optional, eight-speaker surround-sound system sourced from Bosch. Fully loaded, it features a blind spot monitoring system with a collision avoidance function, forward collision monitoring with avoidance assist, highway driving assist, adaptive cruise control, rear occupant alert, plus lane-keeping and lane-following technologies that help it stay in its lane, among other electronic driving aids.  Scheduled to go on sale during the first quarter of 2020, the Seltos will slot between the Soul and the Sportage in Kia's growing range of soft-roaders.