2015 Kia Optima Lx on 2040-cars

Auto blog

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Recharge Wrap-up: Venturi seeks funding for speed record, Kia partners on V2G

Venturi Automobiles has started a crowdfunding campaign to help break an EV speed record. Venturi's goal, with the help of The Ohio State University, is to set a new FIA World Speed Record for Battery Powered Electric Vehicles of over 7000 pounds with its VBB-3. Venturi set the current record at 307 miles per hour, but wants to exceed that this September at the Bonneville Salt Flats. Funders can score merchandise like T-shirts, miniature models, and even their name on the side of the car. Learn more at Venturi Automobiles' Kickstarter page. Kia is providing six Soul EVs to UC Irvine's Advanced Power and Energy Program (APEP). APEP is using the electric vehicles for the development of vehicle-to-grid technology and smart charging systems. Kia says the collaboration is helpful in its goals of expanding EVs over the next five years. "Grid-connected electric vehicles offer tremendous potential in terms of energy storage and dispersion during high-demand periods," says Kia VP of Product Planning Orth Hedrick, "and Kia is excited to collaborate with APEP in the study and development of advanced smart grid technologies." Read more from Kia, or at Green Car Congress. Daimler is launching its Mercedes-Benz Energy brand for stationary energy storage. Taking on the likes of Tesla with its Powerwall, Daimler began shipping battery packs for residential energy storage in Germany in April, with an eye toward solar systems. Now, with its new brand, the company looks to expand to the global market. "By founding Mercedes-Benz Energy GmbH, we are underscoring our ambition to be a technological and market leader in the field of highly efficient storage systems," says Daimler's Harald Kroger. "With our unique combination of high standards of quality and safety and positive economies of scale, we are supporting the success of the new energy era while helping to make electromobility affordable." Read more in the press release below. Daimler Establishes Mercedes-Benz Energy GmbH for Stationary Energy Storage Daimler AG is continuing to expand its network of expertise in the field of lithium-ion battery applications. Within this innovative line of business, the newly established Mercedes-Benz Energy GmbH is assuming the development and global sale of Mercedes-Benz brand stationary energy storage with immediate effect. Thus, Daimler is focusing even more on the growing market for stationary batteries.

UPDATE: Kia K900 revealed, first in leaked shots, now in official photos

We have been posting sketches and teaser images of the upcoming Kia K900 sedan, but photos of the real thing are already available in South Korea. Some presentation slides of the car, wearing the name "K9" (that's what it's called over there), are now online on Kia's own website and in the photo gallery above. The restrained appearance conveyed in the sketches is present in the final car. There's still something German about it, with detail choices reflecting current BMW and Mercedes offerings: The front grille is certainly about as big as BMW 7-series' kidneys these days. The lights' LED accents are clearly visible in all photos. Fitting the car with real-life wheels definitely makes it lose something striking that the sketches had, but that is the case with all concept design sketches. The interior ambience depicted in the penned sketch has translated well to the photograph-like render: it will be interesting to see how the promised mood lighting modes will affect the interior. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Earlier, screenshots of the slideshow have made it online on a Korean motoring site, as well as this "Job #1" style photo taken at a manufacturing facility. They showed March 20th as a date for the online unveiling, and the K9 microsite came online today. Kia has also published this commercial of the new car on YouTube. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kia announced that the car will be shown officially at the New York International Auto Show, but the date on the slideshow already promises something, perhaps local, for tomorrow. Related Video: Featured Gallery 2019 Kia K900 official images Spy Photos Kia Luxury Sedan kia k900