2014 Kia Optima Lx on 2040-cars

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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Kia shows sketches of sleek new 2019 K900 sedan

Kia has released two new sketches of the upcoming redesigned K900 sedan, after showing the car's profile last month. No longer resembling a scaled-up Optima, Kia says the design is a joint effort between its global design office in Namyang and the U.S. design studio in Irvine, Calif. The new upscale K900 will gain lines that have definitely been inspired by German manufacturers' luxury offerings — perhaps its design head Peter Schreyer's touch is showing through. The current generation has been with us since 2012, and the new generation might be a strong enough design to improve the K900's modest sales. Kia says the K900's design is based on a concept called "Gravity of Prestige," which certainly has resulted in a restrained, tasteful sedan without gimmicks. Even if the sportback Stinger positioned below the K900 looks good, it's a far more aggressive and whimsical design than what we see in these images. Kia mentions the new "Quadric Pattern" front grille on the K900 as having 176 "jewel-like" cells, which create an illusion of energy much like the spindle grille on the Lexus LF-1 Limitless concept; the headlights in turn are inspired by "the trajectory of light," and are called Duplex Comet lights. These teaser images aren't far from the finished product, as Kia says the K900 will already go on sale on the second quarter of 2018 in selected markets. So a full reveal is surely happening soon. It could be a good candidate for the New York Auto Show, since it's both a U.S. location that would make sense for a car partly designed in America, and it's one of the last big shows before the second quarter of 2018. Related Video:

Camaro SS, Hellcat Widebody, and an Airstream camper | Autoblog Podcast #545

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Senior Editor Alex Kierstein. We talk about a lot of American stuff, including the Chevy Camaro SS 1LE and the new Blazer, Dodge Challenger Hellcat Widebody, Ford's new train station and a diesel F-150 towing an Airstream trailer, as well as some Tesla pickup news. Somehow the Kia Stinger also made its way into this red, white and blue episode (because it's great, and it's our new long-termer). This week, we try something a little different in the "Spend My Money" segment. Autoblog Podcast #545 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: Chevrolet Camaro SS 1LE, Dodge Challenger SRT Hellcat Widebody, Kia Stinger AWD Visiting Ford's new train station in Detroit Camping with a Ford F-150 Diesel and an Airstream Basecamp Chevy unveiled the new Blazer New Tesla pickup truck details Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Chevrolet Dodge Ford Kia Truck Coupe Crossover Electric Future Vehicles Performance Sedan RVs/Campers chevy blazer michigan central station