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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

2020 Kia Niro Hybrid gets tweaked design, more tech features

Kia's gasoline-electric Niro will enter the 2020 model year with minor design updates inside and out. The re-styled crossover made its debut next to the new Kia Seltos at the 2019 Los Angeles Auto Show. Stylists started the redesign by giving the Niro's front end a nip and tuck. The 2020 model stands out from the outgoing 2019 variant with new-look headlights, chevron-shaped fog lights Citroen likely wishes it had thought of first, and grille with diamond-shaped inserts. The changes made to the rear end are largely limited to the bottom part of the bumper, which looks more rugged thanks in part to gray trim designed to mimic a skid plate. And 2020-specific 16- and 18-inch alloys round out the changes. Experiencing deja vu? It's likely because the European-spec Niro made its debut during the 2019 Geneva Motor Show with the same look.  Peek inside and you'll spot a redesigned, 7.0-inch digital instrument cluster behind the steering wheel, and an 8.0-inch touchscreen for the infotainment system. Customers can upgrade to a 10.25-inch infotainment screen programmed with navigation at an extra cost. The list of options includes shift paddles that let the driver dial in the desired amount of regenerative braking, an electronic parking brake, and, for a more festive vibe, ambient lightning that glows in six colors. There are no mechanical changes, meaning the Niro carries on with a hybrid powertrain made up of a 1.6-liter four-cylinder engine bolted to a six-speed dual-clutch automatic transmission, and an electric motor that draws power from a 1.56-kilowatt-hour battery pack. The two power sources join forces to deliver 139 horsepower and 195 pound-feet of torque, and they give the crossover nearly 600 miles of driving range. Fuel economy checks in up to 50 mpg in a combined cycle. Kia expanded its suite of available electronic driving aids with lane following and lane-keeping assist, which help keep the Niro in its lane. The crossover is also offered with high-beam assist. The 2020 Kia Niro will arrive in showrooms in early 2020. Pricing will be released in the weeks leading up to its on-sale date. The company confirmed the Plug-In Hybrid model will receive the same updates as its plug-less sibling, and it will go on sale at about the same time. It's reasonable to assume the Niro EV will go under the knife, too, but Kia excluded it from its announcement.

Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video: