2014 Kia Optima Lx on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2021 Kia K5 fuel economy tops out at 32 mpg combined

In May, the EPA's FuelEconomy.Gov site listed three sets of initial fuel economy figures for the 2021 Kia K5, a move that helped confirm the end of the Optima name. The EPA has fiddled with the data set since then — the site doesn't list an all-wheel drive K5 anymore, for instance — but Kia has done us the favor of providing complete mpg numbers for every K5 trim except the flagship GT. The entry-level K5 LX with front-wheel drive gets 29 miles per gallon in the city, 38 on the highway, and 32 combined. This lines up with a model on the EPA site that's listed with stop/start on the 1.6-liter turbocharged four-cylinder. Most notably, the K5 LX sips a lot less fuel than the entry-level 2020 Kia Optima LX. The Optima LX houses a 2.4-liter four-cylinder with 185 horsepower and 178 pound-feet of torque — five horses up but 12 lb-ft down on the K5 — and gets 24 city, 32 highway, 27 combined. And the K5 only costs $100 more than the Optima. Among the competitive set, the in-house rival Hyundai Sonata in entry-level SE trim gives up one mile per gallon in the city to the LX, otherwise the two are equal. The Sonata SE, though, gets motivated by a 2.5-liter four-cylinder with 191 hp and 181 lb-ft. The Sonata SEL Plus with the same 1.6-liter as the Kia but costing $4,000 more returns 27 city, 36 highway, 31 combined. Outside the fold, the Toyota Camry ultimately evens out the fuel economy score in delivering 28 mpg city, 39 highway, 32 combined. The Honda Accord edges all comers with 30 mpg city, 38 mpg highway, and 33 combined thanks to its continuously variable transmission; the other three shift through eight-speed automatics. The front-wheel drive K5 LXS, EX, and GT-Line all return 27 mpg city, 37 mpg highway, and 31 mpg combined. The figures match a K5 model on the EPA site that omits the stop/start system on the 1.6-liter, but we can't see where Kia has mentioned a stop/start system in its K5 release materials. About 100 pounds difference in curb weight covers all four trims that we have info on so far. This would appear to indicate the lack of the fuel-saving tech on the three trims causing slightly lower fuel economy as opposed to extra luxuries weighing matters down. Only two trims for now come with the option of all-wheel drive, the LXS and GT-Line. When the K5 GT arrives, it will only come with all-wheel drive. Check the box to send power to all the wheels, and both variants deliver 26 mpg city, 34 mpg highway, 29 mpg combined.

Kia wants 11 green cars by 2020

Kia will invest $10.2 billion in an effort to become a more environmentally friendly automaker over the next five years, and the recently teased Niro hybrid crossover will be just the tip of the iceberg. The Korean automaker wants to more than double its green car lineup by 2020 to 11 models from the current four with plans for new hybrids, PHEVS, EVs, and even a hydrogen fuel-cell vehicle. This green rollout will start with an Optima PHEV (the 2014 hybrid variant is shown above) with a lithium-polymer battery and will continue with the Niro CUV. Spy shots also suggest both Hyundai and Kia have other dedicated hybrids under development, and rumors hint at their arrival in showrooms in 2017. "Global market demand is shifting to electric vehicles, with oil prices predicted to rise in future," Ki-Sang Lee, the senior vice president at Kia's Eco Friendly Vehicle R&D Center, said in the investment's announcement. Kia is already familiar with fuel-cell tech thanks to public testing in 2009, but the automaker really wants to push development with a mass-produced model in 2020. The new FCEV would use a 15- percent lighter and five-percent more efficient stack versus current units, and the setup would offer an estimated range of over 497 miles. The company hopes to build 1,000 of these vehicles annually at first. The automaker's green plan will also aim to boost the brand's average fuel economy by 25 percent from 2014 levels. To make that happen, Kia will replace seven of its 10 engine families and will cut the weight of future vehicles by five percent. The next-gen models will use more efficient transmissions too. KIA MAPS OUT FIVE-YEAR AMBITION FOR GREEN CAR LEADERSHIP Green car line-up expected to grow from four to 11 models by 2020 Kia targeting hydrogen fuel cell vehicle production within five years Kia aiming to improve average fuel efficiency by 25% over 2014 levels Roadmap for low emission cars includes clean combustion, hybrid- and pure- electric vehicles, and hydrogen fuel cells 70% of current engine range set to be replaced by more efficient units Kia Motors today announced its mid- to long-term plans for the development of a greatly increased range of environmentally friendly vehicles. The brand's 'green car roadmap' sets out Kia's ambition to become a leader in the low emissions car market by 2020.