2014 Kia Optima Ex on 2040-cars

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Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.

2020 Kia ProCeed is a gorgeous wagon with a spunky turbo engine option

The 2020 Kia ProCeed wagon has finally been unveiled, and it looks pretty much like the concept from the last Frankfurt Motor Show. It has the almost-fastback roofline of the swoopy concept, the wide taillights, and the signature chrome window trim with a dorsal fin highlight at the back. According to Kia, it's also the longest and lowest member of the Ceed compact car family. It's an all-around striking wagon that should stand out in the parking lots of Europe. Still, while it is attractive and distinctive, the ProCeed's design has been a bit compromised in the shift to a production car. The taller body and less dramatic curves detract a bit from the radical roof. The concept also had distinctly rear-drive proportions with the front wheels pushed far forward and plenty of space between them and the base of the windshield. Since the production ProCeed is based on the front-drive Ceed, the long, lean nose is truncated and less elegant. These are nitpicks, though, as the car is far sleeker than the regular Ceed Sportswagon, and we applaud an automaker anytime they come close to delivering on a beautiful concept. The ProCeed is more than just a pretty body, though. Despite being lower and sleeker than the regular Ceed Sportswagon, it only loses about one cubic foot of cargo space. Under the hood, a couple of small-displacement turbo gas engines and a turbo diesel are available, but the really interesting engine is the 1.6-liter turbocharged four-cylinder that's shared with the Veloster Turbo. Just like in the force-fed Veloster, it makes 201 horsepower and 195 pound-feet of torque, and it can be coupled to a 6-speed manual or 7-speed dual-clutch automatic. The engine is only available in the ProCeed GT trim, which Kia notes had its ride and handling tuning overseen by former chief engineer at BMW's M division, Albert Biermann. While the ProCeed GT has unique suspension tuning, all models benefit from fully-independent suspension and sticky Michelin Pilot Sport 4 tires. Pricing hasn't been announced yet for the ProCeed, but it will go on sale early in 2019. Of course, it won't be coming to the U.S., since we don't even have the regular Ceed. Interestingly, it appears it will only be available in Europe, since the press release says it will go "on sale exclusively to European drivers." So even Kia's home market of South Korea may not get the wicked wagon.

Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.